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Assistant Manager Digital Visual Merchandising, eCom Europe
4 maanden geleden
Purpose & Overall Relevance for the Organization:
Working within the EU eCom Trading team, you’ll be primarily driving & executing our adidas digital merchandising experience, ensuring we’re addressing and adapting our site & product presentation to the needs of our consumer base and inline with our wider business performance.
The candidate should know how digital merchandising can impact consumer behaviour, understanding what factors will drive interaction and conversion. They’ll be expected to execute a content strategy across our key campaigns and strike a balance with a commercial proposition and one that represents the brand’s placement within the marketplace.
Our goal is to evolve the experience so that when a consumer leaves our touch point, we not only meeting their expectations, but we are exceeding them - this role is key for delivering on this goal.
Key Responsibilities:
Manage the execution of the digital visual merchandising strategy in 5 new markets within the Europe region. Provide input insight into the digital visual merchandising strategy and adapt output to meet the needs of our local consumer and business. Manage sell-thru through ongoing improvements to our configurable toolset, with a focus on onsite search, sorting rules, product placement, evergreen content, page content, third party vendors and site configuration. Work with analytics to ensure framework for merchandising decisions and ongoing improvements can be tracked and validated on an ongoing basis. Work closely with Marketing Activation, CRM, Buying, Site Ops and SEO/SEM to ensure wider cross-channel campaigns are translating into tangible, logical site experiencesKey Relationships:
Buying / Category Managers Marketing Activation Consumer Engagement/ CRM Global Digital Brand Commerce Org (DBC) Site OperationsKnowledge, Skills and Abilities:
Strong IT and numerical skills – On-line platform knowledge. Data driven mindset. If you do not have a passion for data, this role is not for you. Excellent English verbal and written communication skills, with the ability to communicate effectively across organization functions. Excellent stakeholder management. Ability to negotiate and influence will be paramount to successRequisite Education and Experience / Minimum Qualifications:
Minimum 1+ years of relevant experience in eCommerce. BA / BS in Merchandising, Accounting, Finance, Business, Digital or related field (Master’s / Graduate qualification a plus).