Product & Channel Marketing Manager - Consumer Lighting Benelux

1 maand geleden

Eindhoven, Nederland Signify Netherlands B.V. Voltijd

Weâre looking for a Product & Channel Marketing Manager to join our Benelux Marketing team in Eindhoven.

Working for Signify means being creative and adaptive. Our culture of continuous learning and commitment to diversity and inclusion creates an environment that allows you to build your skills and career. Together, weâre transforming our industry.

Light is more relevant than ever. With innovative lighting solutions we can help the world tackle the biggest sustainability challenges, climate action, circular economics, food availability, safety and security and health and well-being. We help consumers, companies, municipalities and cities to save electricity, energy costs and reduce CO2 emissions to achieve climate goals. Did you know that by changing all light points in the Benelux to LED we could save up to 3,42 billion energy cost per year, and reduce 3,6 billion ton CO2 emission with 3,6 billion kilotons? At Signify we are passionate about creating a sustainable world.

Are you as excited as we are about driving the transition to LED lighting and help consumers by saving electricity and costs? Can you develop marketing strategy and translate it into a business plan? Then look no further. With brands such as Philips LED, Philips Hue and WiZ, Signify is the leader in consumer LED and connected lighting. Together we strive to make homes more sustainable and light points connected.

As a Product & Channel Marketing Manager, you are the driving force behind a lighting category. You will be responsible for further building the Philips brand and making the transformation from conventional to LED lighting. Youâll launch new product innovations and will be responsible for guiding the team in the process. Next tot that you will be responsible for the execution of marketing plans at our Benelux retailers. You will be involved in the creation of shelf visions and the implementation of new product innovations, activations on the shopfloor and at their online web shops and the analysis of promotions.

What youâll do

  • Develop local category vision and marketing plan to set go-to-market direction for all commercial- and marketing teams

  • Develop and own the Market Activation Plan for both brand campaigns and new products (Co-ordinate and guide the marketing communications and digital team)

  • Manage the market introduction and support market activation of new products (incl. information- and data deployment)

  • Leverage competitor benchmarks and ensure customersâ needs are captured by new product development and product improvement process

  • Accountable for all channel marketing activities at various retailers in the Benelux.

  • Lead the shelf vision creation for the different retailers and create instore point-of-sale (POS) material to support the new shelf vision.

  • Set up promotions at retailers for Philips LED, Philips Smart LED & WiZ. Assure flawless promotional execution regarding instore exposure and online activation.

  • Joint responsibility for Market Share development, topline and profitability.

Your qualifications

  • Masters degree in marketing, business administration, or a related field.

  • 3+ years of experience, involving product, brand and/or channel marketing responsibilities.

  • Ability to develop and execute marketing strategies that align with business objectives.

  • Understanding of product development processes and ability to collaborate with cross-functional teams (e.g. product management, sales, engineering).

  • Experience conducting market research and analysis to adapt product positioning and communication messaging.

  • Experience with digital marketing channels and techniques (e.g. email, social media, SEO)

  • Excellent analytical skills and ability to measure the success of marketing campaigns and/or programs.

  • Strong project management skills and ability to prioritize tasks effectively.

  • Excellent communication and interpersonal skills, with the ability to work effectively across teams and with external partners.

  • Knowledge of the industry and market trends, with the ability to adapt channel marketing strategies accordingly.

What youâll get in returnâ¦

Weâre offering multiple opportunities for career development, like mentoring, coaching and stretch assignments, with strong international exposure for dynamic profiles. Learning is fundamental to our culture. Through continuous learning, we are transforming the industry. You have the chance to learn every day, acquire new skills and perspectives through customized online programs, and on-the-job experiences.

See #SignifyLife through the eyes of our employees

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