Senior Brand
4 weken geleden
Job title:
You will be primarily responsible to drive the Brand & Partnership strategy towards different audiences including the 10,000 Philips employees in the Netherlands.
Your role:
Protect and strengthen the Philipsâ reputation and brand as a health technology leader
Develop and manage the execution of the strategic brand and communications plan to create a love brand to support strategic market and marketing objectives in our home market (as opposed to marcom and sales comms support), including:
Creation and execution of brand & sponsoring campaigns, with a media strategy, using paid, earned and owned media, online and offline.
Driving earned coverage in top tier media outlets (e.g. business national dailies, weeklies, broadcast, radio) and healthcare/tech trade media
Supporting the paid social media strategy of thought leadership programs across media, Government, Academia and other audiences to grow Philips' mindshare in health technology.
Local execution of internal communications & engagement on brand visio and local brand custodianship
Strategic planning and managing the execution of local partnership and sponsorship communications
Relationship owner of key partnership with Sponsoring & CSR partners. Responsible for devising a partnership strategy & strategic plan per partner.
Strategic paid media planning and evaluation of impact via a set KPI & measurement system.
Develop Corporate Social Responsibility (CSR) activities in line with the overall strategic priorities
Drive Employee Communication on the Brand & Sponsoring programs.
You're the right fit if:
You have a completed Bachelorâs or Masterâs degree in business administration, communications, journalism or similar.
Preferably more than 5 years' relevant experience in (internal and external) communications or a communications-related role in a complex organization, including experience of working with, or for, media outlets.
Great creative communications skills, you speak and write at near native level in Dutch
Experience in converting complex communications issues into concrete strategic people communications plans and their effective implementation.
Experience in making results measurable and transparent.
Ability to work well under pressure and deliver to deadlines.
Decisive, proactive attitude.
Excellent project- and event management skills and ability to deal with a range of projects simultaneously
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
⢠Learn more about our business.
⢠Discover our rich and exciting history.
⢠Learn more about our purpose.
If youâre interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.
#LI-EU
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