Assistant Manager Programatic Display
2 weken geleden
The adidas performance team is seeking an Assistant Manager Programmatic Display to coordinate and optimize our day-to-day programmatic activities. As an Assistant Manager Programmatic Display, you will be responsible for campaign planning of adidas lower and mid-funnel campaigns throughout EMEA. The role holder will be required to plan and deliver profitable display campaigns through our agency/vendors using best practices across the conversion funnel (prospecting and retargeting). He or she will have knowledge about advertising technologies such as ad servers, DSP's, ad exchanges, cross-device tracking technologies, dynamic creative tooling, audience modelling and bid management. Paid social experience is a plus. The role holder will report directly to the Senior Manager Paid Social & Display.
Roles & Responsibilities Taking full end-to-end responsibility of Display Programmatic and setting discipline leadership across Performance media agendas. Working closely with our Media agency for Campaign planning, management and execution to deliver against media and business outcome KPIs, managing account, campaign tactics setting, reporting and optimisation. Harness 1st party data sets to deliver effective segmentation and outcomes. Work closely with Measurement team on CDP framework Collaborate with the Audience Manager and Partners to build audiences based on campaign strategies. Align and execute pan- European campaigns across Brand & eComm [shared responsibility between Media team and MAT Display] Establish comprehensive campaign analysis and optimise campaign using reporting platforms. Taking full responsibility on T&L display agenda. Working closely on planning, execution and reporting with agency, partners and measurement team. Establishing strong relationships with internal and external stakeholders. Ensure creative excellence across all display activations. Briefing in agency on campaign assets by demonstrating knowledge of format specifications and IAB standards. Demonstrate knowledge and understanding on how programmatic display ties into larger media ecosystem.. KPIs Quality Traffic, Quality Site Visits, platform revenue, ROAS and net sales. Key Relationships: Media Activation Team (MAT) – Performance Media & Brand Global Ad Tech Product Team Global Performance Media Team EU Digital Activation Team (DAT) Global Business Units Creative content vendors: Adaptation and DCO agency External media agency Knowledge, Skills and Abilities Bachelor degree required, 3+ years relevant experience in media industry – client, agency or consultancy side. Good understanding of Programmatic advertising based on hands-on experience of managing display and video & App-install campaigns, across multiple channels and devices. The ability to demonstrate delivery of results across large scale performance campaigns. A solid understanding of display and Programmatic technology (e.g. DSPs, CRM, DCO). Knowledge of Campaign Manager, DV, TAM, IAS, feed management technology (Data Feed Watch, Google Merchant Centre) and App-tracking technologies (Appsflyer) across both Android & iOS environment. Good working knowledge of analytics, tracking, tag management/implementation, managing set up of DCO campaigns through Celtra, and working with CRM, with experience of creating audience segments, campaign optimisation, and evaluation. A passion for data analysis, you must have experience in using Adobe, Google Analytics and Tableau. Paid social experience is a plus: Experience with setting up Facebook and Instagram ads, running an audience analysis and familiarity with Smartly. Strong communication skills, written & oral and ability to quickly build strong relationships High attention to detail; strong analytical skills and excellent organizational & planning abilities. Proficient in written & spoken English, an additional European language be beneficial.-
Assistant Manager Programatic Display
1 week geleden
Amsterdam, Noord-Holland, Nederland adidas VoltijdGeneral PurposeThe adidas performance team is seeking an Assistant Manager Programmatic Display to coordinate and optimize our day-to-day programmatic activities. As an Assistant Manager Programmatic Display, you will be responsible for campaign planning of adidas lower and mid-funnel campaigns throughout EMEA. The role holder will be required to plan and...
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Assistant Manager Programmatic Display
3 weken geleden
Amsterdam, Noord-Holland, Nederland adidas VoltijdGeneral PurposeThe adidas performance team is seeking an Assistant Manager Programmatic Display to coordinate and optimize our day-to-day programmatic activities. As an Assistant Manager Programmatic Display, you will be responsible for campaign planning of adidas lower and mid-funnel campaigns throughout EMEA. The role holder will be required to plan and...
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Assistant Manager Programmatic Display
2 weken geleden
Amsterdam, Noord-Holland, Nederland adidas VoltijdGeneral PurposeThe adidas performance team is seeking an Assistant Manager Programmatic Display to coordinate and optimize our day-to-day programmatic activities. As an Assistant Manager Programmatic Display, you will be responsible for campaign planning of adidas lower and mid-funnel campaigns throughout EMEA. The role holder will be required to plan and...
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