Product Manager
1 week geleden
Develop App Marketing Strategy:
Develop and execute comprehensive marketing strategies to drive user acquisition, engagement, and retention for our mobile applications
Go-to-Market Planning: Lead the go-to-market planning process for new app launches and major updates, including defining launch timelines, coordinating cross-functional efforts, and developing marketing assets and collateral
User Persona Development to develop the proposition and app positioning: Develop detailed user personas to inform marketing strategies and initiatives
User Acquisition:
Collaborate with Central Marketing and local teams to plan and implement user acquisition strategies across various channels, including paid advertising, app store optimization (ASO), influencer partnerships, and social media marketing
Campaign Management:
Work alongside our central and local teams to plan and execute multi-channel app-specific marketing campaigns to promote app downloads, features, and updates.
Manage campaign budgets, work with our Studio to create assets, and drive performance tracking to maximise ROI as well as gather learnings for future campaignsEmail and
Push Notification Marketing:
Work with cross-functional teams to align on the development and execution of email marketing and push notification campaigns to engage and retain app users
Work alongside our Partnerships team to identify new partnership opportunities to help drive awareness and engagement with the App proposition to their audiences to drive user acquisition and retention
Social Media Marketing:
Work with our Social teams to develop and manage social media marketing strategies to promote the Apps, engage with users, and build brand awareness.
Create compelling content and manage social media channels to drive app downloads and engagementMonitor key performance indicators (KPIs) related to app usage, marketing campaigns, engagement, retention, and monetization. Analyze data and insights to identify trends, opportunities, and areas for optimization, as well as using data-driven insights to iterate on marketing strategies and improve user acquisition and retention efforts
Cross-Functional Collaboration:
Collaborate with cross-functional teams including App Product, Central Marketing, Commercial and Merchandising to align marketing efforts with product features, research, updates, and user feedback
Market Research:
Stay up-to-date with industry trends, competitor activities, and emerging technologies in the mobile app space. Conduct market research and competitive analysis to identify opportunities for growth and differentiation
As the Product Marketing Manager for the new App, you will play a pivotal role in driving growth and engagement with the product, and will be responsible for developing and executing product marketing strategies that span our markets to drive user acquisition, engagement, and retention.
You will also play a crucial role in driving the success of our App through working with our central and local commercial and marketing teams to drive innovative app-specific marketing campaigns, as well as strategic partnerships, and data-driven optimization effortsRemote working policy
Warm and inclusive company culture that includes social events throughout the year and a team rich in diversity
We would love to hear from technology-obsessed customer first marketeers with a strong background in App marketing.
Most importantly though we are looking for a real team player and someone who is a pleasure to work with.
We are building a great team here and want someone who will fit in seamlessly with the team and wider businessIdeally several years of experience in mobile app marketing or digital marketing roles with a strong track record of delivery
Proven track record of championing and actioning change, with demonstrable skills in driving user acquisition and engagement for mobile applications
Deep understanding of mobile app marketing channels, including paid advertising, ASO, influencer marketing, and social media
Strong analytical skills and proficiency in data analysis tools
Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
Creative thinker with a passion for mobile technology and digital marketing innovation with experience of innate understanding how to market an app in relation to a multi-platform and device ecosystem
A place where life's stories are made, crafted and shared.
We bring our customers' stories to life through a range of high-quality personalised photo products, like photo books, wall decor, calendars & gifts.
Our innovative technology enables customers to easily personalise their creations to keep for themselves or share as the most thoughtful of gifts.
If you have a disability or special need that requires reasonable adjustments in order for you to perform at your peak during the interview, please let our HR team know ahead of time so that they can assist.
Status Open Education Level MBO, HBO, Universiteit Location Amsterdam Working hours per week Type of Contract Fulltime (startersfunctie), Fulltime (ervaren) Responsible for the new market-leading app Published at-
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