Head of Brand
2 dagen geleden
Je bent (met je team) verantwoordelijk voor alles wat het YER-logo draagt, van design tot executie. Je zorgt ervoor dat onze diensten helder en aantrekkelijk worden gecommuniceerd naar kandidaten en opdrachtgevers. Daarnaast haal je marktinzichten op via externe partijen en onderzoek om onze merkstrategie scherp te houden. Je speelt een rol in aanbestedingen, verkoopgesprekken en het organiseren van evenementen die YER’s premium positie in de markt versterken.
Jouw verantwoordelijkheden
* Merkstrategie: Vernieuwen en bewaken van YER’s merkidentiteit in lijn met onze ambitie om een premium speler te zijn.
* Leidinggeven: Je geeft leiding aan het team branding en het TAS-Team (Field Marketing Team)
* Dienstencommunicatie: Helder en consistent communiceren van ons dienstenaanbod voor kandidaten en opdrachtgevers.
* Marktinzichten: Actief ophalen van marktinzichten via externe partijen en onderzoek om de strategie te voeden.
* Sales Support: Ondersteunen bij aanbestedingen en verkoopgesprekken om onze waardepropositie krachtig te presenteren.
* Eventstrategie: Leiding geven aan het team dat evenementen organiseert voor klanten, kandidaten en interne teams.
* Brand Guardianship: Zorgen dat alle uitingen met het YER-logo consistent en onderscheidend zijn.
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