Marketing Strategy Manager, Benelux Region
1 maand geleden
Beiersdorf is a leading international cosmetics company with a rich history of innovation and commitment to excellence. For over 140 years, we have been developing high-quality skin and body care products for well-known brands such as NIVEA, NIVEA Men, Eucerin, La Prairie, Hansaplast, and Labello.
We live by our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, employees, the environment, and society. Our culture is built on values of inclusion, respect, and trust, aligned with our core values - CARE, COURAGE, SIMPLICITY, and TRUST. We value diversity and strive to create an equal opportunities workplace.
Your TasksAs a key player in the Benelux Marketing team, you will report to the Head of Media & Consumer Journey BNL while coordinating closely with the Head of Marketing BNL. Your primary responsibility is defining and executing the engagement strategy for NIVEA and Labello in the Netherlands, covering PR, influencer partnerships, Masterbrand campaigns, and activations with both digital and offline media components.
This role focuses on both strategic planning and hands-on execution, working closely with teams and agencies to elevate our brand presence. You will also collaborate with the BE Media & Consumer Journey Manager to maximize shared insights and efficiencies.
Responsibilities:- Define the overall Engagement Strategy for NL in collaboration with Head of Marketing & Head of Media & Consumer Journey and in line with EUNA recommendation & guidelines.
- Develop Engagement Strategy; Collaborate with the Heads of Marketing and Media & Consumer Journey to shape an engagement plan aligned with EUNA's guidelines, incorporating market insights and competitive analysis.
- Agency Management; Direct and steer agency activities with clear briefs and goals.
- Recommend a comprehensive engagement approach covering PR, influencer marketing, Masterbrand (D&I), with defined KPIs, budgets, and action steps.
- Oversee Masterbrand campaigns (e.g., Diversity, CSR), while taking the lead on category activations and influencer initiatives as required.
- Execute Campaigns and Action Plans: Partner with Brand Managers to ensure flawless execution of engagement strategies, including special influencer campaigns.
- Keep dashboards and reports up to date, monitor results, and adjust plans as necessary. Stay informed on digital and influencer trends, documenting best practices for future campaigns.
- Agency and Budget Management: Serve as the primary contact for PR and influencer agencies, overseeing contracts, performance evaluations, and budget tracking (e.g., BASE).
- Corporate Branding & Compliance: Ensure brand alignment with Beiersdorf's global identity and values across all communications, internally and externally.
To succeed in this role, you should have:
- Bachelor's or Master's degree in Marketing, Digital, or Business preferred.
- 5+ years in a relevant marketing or digital role, with strong expertise in PR and influencer marketing.
- Up-to-date with the latest trends in PR and digital, both locally and internationally.
- Experienced with Influencer Marketing, skilled in both content creation and contract negotiations with influencers.
- Have a creative edge, able to evaluate, challenge, and develop compelling marketing concepts.
- Fluent in English and Dutch, both written and spoken.
- Leadership and Team Skills: Confident, assertive, and a strong listener who can build consensus effectively.
- Simplicity & Agility: Able to streamline processes and drive quick, effective action within a complex environment.
- Proactive and Curious: A forward-thinker who spots opportunities early and isn't afraid to pivot or propose new approaches for optimal results.
The estimated salary for this position is €60,000 - €80,000 per year, depending on experience and qualifications. Additionally, you will be offered a range of benefits, including health insurance, pension plan, and generous holiday allowance.
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