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Senior Manager Consumer Experience TEMP
3 maanden geleden
Support the Partner Development Director in driving the digital development of the defined Key Account webshops across Europe, seeking to optimize our brand representation, consumer experience & ultimately growing net sales & market share.
Work with Global DPC & key European stakeholders to identify and address opportunities to drive traffic and conversion for our brand within our key partner webshops.
As the marketplace lead, play a key role in developing our online marketplace business across Europe, being the main point of contacts for all above market topics.
Own the eMarketplace go-to-market strategy & execution across Europe for Digital Partner Commerce (DPC) – including all digital wholesale policies, terms & conditions.
Enhance the visibility of our brand across all digital partners, with an immediate focus on the key digital players in each country in Europe.
Support the Partner Development Director in the continuous creations of best-practice documentations that can be adopted and executed by the European Cluster teams.
Facilitate regular review of Digital KPI progress across European market in collaboration with Analytics and Cluster teams.
Identify opportunities for and facilitate creation of relevant digital content including procurement, curation, and end-to-end process ownership.
With a view on maximizing local application, implement a trade-driven reactive content workstream to generate incremental in-season sell out opportunities.
Ensure alignment with Platform Trading team in Partner Program for a holistic approach to brand performance management across key digital partners.
Drive the creation and adoption of new initiatives that can be adopted by our key digital partners in Europe to help achieve our DPC ambitions.
Identify, on an ongoing basis, new consumer engagement mechanics to drive traffic to adidas on the sites of our key digital partners.
Act as a partner to the Partner Development Director in ensuring the various cluster teams are effectively executing the European & Global DPC strategy, supporting them on this journey.
Embodying a kaizen mindset, continuously look to evolve our digital capabilities with our WHS partners, in the pursuit of maximizing consumer experience, conversion and sales.
Drive continuous improvement of tools, processes, and systems within the DPC scope.
Act as a key contact person for global & local stakeholders across topics concerning digital wholesale in Europe.
With support of data, continuously propose to the DPC organization how we can enhance the performance of our brands online.
Apply effective communication methods to senior management and stakeholders.
- Showcase expertise in key internal & external environments (e.g. Sell-ins, KA meetings, General Manager/Sales Director meetings, Sales & Marketing meetings etc.).
- Drive the exploration, piloting and implementation of different logistical, operational & commercial models through which we would interact with different eMarketplaces across Europe.
- Oversee the Marketplace approval process & ePolicy implementation, ensuring that all our partners have a distinct incremental role to play & enable safe, brand enhancing consumer focused ecosystems for our brand.
Ownership of the digitally related internal and external wholesale policies and contractual agreements to ensure growth of our online business.
Key Relationships:EU & Global DPC teams
Global & European Partner Program
Global Digital product teams
EU eCommerce Team: Business Operations, Master Data, Buying & Planning, Analytics
EU Key Account Management teams
EU MAT and DAT teams
EU Newsroom team
Digital IT and Digital Sales & Services (DSS)
Partner's Business / Digital teams/ Finance & Legal
External online marketplaces and vendors
EU Channel Management teams
EU Business Units
Knowledge, Skills and Abilities:BA / BS in Business, Finance, Economics or related field (MBA preferred).
Minimum 6 years professional experience in Digital activation or e-Commerce (combination of brand's own eCom and - preferred).
Extremely strong organizational and planning skills - flexibility to handle multiple tasks and business partners. Project Management preferred.
Extremely strong Powerpoint skills required coupled with excellent communication and presentation skills.
Advanced Excel skills and high proficiency in spreadsheet analyses. The ideal candidate must be self-motivated and passionate about deriving business insight from ecom data, improving business processes, and solving problems.
Excellent analytical and problem solving skills with the ability to present and map complex business processes (interest in technical and business eCommerce projects a must).
Quick to learn new systems and tools
Ability to work in a deadline driven environment.
Fluency in English is required; another European language would be beneficial.
Understanding of key digital metrics & how to accelerate these online.
Comfortable working in an international environment.
Proactive mindset, showcasing initiative and relentless tenacity to achieve results.
Please apply with an English version of your CV to be considered.
