Retail Marketing Coordinator Benelux

4 weken geleden

Amsterdam, Noord-Holland, Nederland Brooks Running Voltijd

At Brooks, we believe a run can change a day, a life, the world. Everyone who works here is a key part of our obsession to make the best running gear on the planet. We want our business — which also happens to be our passion — to be a place where everyone feels welcome and comfortable being themselves. Our company culture defines us, bonds us together, and drives our success. We live this culture daily through our brand values: Runner First, Word is Bond, Champion Heart, There is no "I" in Run, and Keep Moving. This means we always solve for the runner, do what we say we will, give it our all, are generous with our humanity, and find a way to keep moving every day, because joy is kinetic.

Your Job

The Retail Marketing Coordinator provides support to the Retail Marketing & Events Manager to ensure success with our retail partners. You will focus on supporting the execution of marketing plans for Brooks retail partners and have a close relationship with the BLX Sales, Tech Rep, and Marketing Manager to support a smooth delivery of our seasonal brand stories and in-store activations. You will also support the general retail base with a focus on in-store activations including Point of Sale, and in-store Graphics.

You will support the execution of the marketing plans across the Events, Digital, and PR channels, however, the Retail channel will be the core focus.

Excellent communication skills, a passion for the Brooks mission "to inspire people to run and be active" and a love for social media engagement is key to your success in this position Your Responsibilities:

  • Support the Retail Marketing & Events Manager on every step of the planning and execution of retail activation for account segments (Buying Groups, Key Accounts, Field Accounts).
  • Coordinate the execution of agreed seasonal retail marketing and "always on" POS programs across in-store and digital channels, ensuring activation plans are delivered on time and within budget for all accounts.
  • Coordinate and execute special in-store and corporate events for retailers, ensuring on-time and budget execution, under the direction of the Retail Marketing & Events Manager.
  • Review for consistent and continuous visibility of the Brooks brand and products within selected accounts (brick & mortar, online, social, retail events) and provide continuous marketing support of Sales and Tech Reps to drive sell-through within account base.
  • Monitor and document Point of Sale materials to be distributed with all accounts in the BLX dependent on classification. E.g., Track which stores we have shoe towers with the support of Tech Rep Team.
  • Support Sales and Marketing team with execution of BLX retail-based events.
  • Travel to account meetings and tradeshows for retail marketing presentations.
  • Be the first point of contact for client buyers and marketing teams for Tier 2 Accounts.
  • Proof the catalog, tech, and brand activation guide each season.
  • Distribute training tools for Tech Reps provided by EMEA Marketing Team.
  • Provide hands-on support to the broader marketing channels across Digital Media, PR, Influencers, Events and eComm as required.
  • Fill in Quarterly report templates for selected Tier 2 accounts.
    Your Qualifications:
    • Bachelor's degree (preferably in business/marketing).
    • 1+ years of relevant business experience (brand, footwear, retail & lifestyle experience).
    • Some understanding of brand building and integrated marketing approach.
    • Some understanding and knowledge of marketing channels and brands.
    • Readiness to travel and attend meetings and offerings with customers as well as events.
    • Proficiency of following software: Word, Excel, Outlook, PowerPoint.
    • Strong passion for the running enthusiast and practicing an active lifestyle.
    • Able to generate new ideas and creative solutions.
    • Driven & energetic, trend-conscious, sport-savvy.
    • Flexibility to work on own initiative or within team and cross-functional framework.
    • Excellent organizational skills: ability to multi-task and manage concurrent workflows to deadlines, strong attention to details.
    • Demonstration of Brooks' corporate values:
      Serve People, Lead Thought, Compete as a Team, Have Integrity, Be Active, Have Fun

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