Proposition Development Senior Manager

6 dagen geleden


Amsterdam, Nederland AniCura Voltijd

Proposition Development Senior Manager
Reports to- Senior Director of Brand & Marketing
Languages- proficiency in English and other European Languages.

Mars Veterinary Health (MVH) Europe is a family of leading veterinary care providers committed to creating a better world for pets. Our network includes trusted brands such as AniCura and Linnaeus, operating over 500 animal hospitals and clinics across 17 European countries. Together, our teams deliver high-quality, modern veterinary care for companion animals, ensuring peace of mind for pet owners through excellent access and patient safety.

Linnaeus, operating primarily in the UK and Ireland, is home to over 6,000 Associates empowered to deliver exceptional care through a culture of collaboration, clinical excellence, and continuous development.

We support our teams through strong governance, comprehensive wellbeing programs, and a shared passion for delivering exceptional outcomes in veterinary care.

As Proposition Development Senior Manager , you will develop innovative, insight-led products and propositions that improve the experience for pets, pet owners, and veterinary professionals, while creating significant commercial value.
Develop and manage customer-focused propositions for pet owners (B2C) and/or veterinary professionals (B2B), including subscription services such as Wellness Plans.
Collaborate with Operating Units, Central Operations, Medical, Finance, and Data & Analytics teams to shape go-to-market plans—including proposition structure, pricing, deployment, and promotion.
Partner with the Brand & Campaign team to create compelling messaging and communications across channels.
Ensure clinical, operational, and brand alignment throughout proposition development.
Support business case development to assess commercial viability and ROI of new or enhanced propositions.
Working closely with teams across MVH Europe, including Operations, Medical, Finance, Data & Analytics, and Brand you ensure propositions are commercially viable, operationally feasible, insight-led, and clinically aligned.
Success in this role requires navigating a complex stakeholder environment, balancing multiple channels, and translating data into actions that drive meaningful business and customer outcomes.


Bachelor’s degree in Business, Marketing, Strategy, Customer Experience, or a related analytical field (e.g., Master’s degree, MBA, or equivalent experience (preferred).
5+ years’ experience in proposition development, customer experience, product development, or marketing strategy.
~ Proven success designing and launching propositions that drive customer engagement and commercial results across multiple European markets.
~ Strong commercial acumen, including pricing, financial modelling, and ROI assessment.
~ Experience collaborating across medical, operational, marketing, legal, and finance stakeholders.
~ Ability to influence senior stakeholders and deliver in fast-paced, complex environments.


Commercial Acumen
A stimulating work environment with good opportunities for personal development
Learning and development opportunities
MVHE is an equal opportunity employer and welcomes applications from candidates with diverse backgrounds.



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