Category and Shopper Marketing Manager

2 weken geleden

Amsterdam, Nederland Heineken International B.V. Voltijd

Function/ Region: Global Commerce (Marketing)
Company job title: Brand Manager Birra Moretti

Job purpose: Leadership & implementation of the Birra Moretti® brand strategy across touchpoints and markets (key focus on MWB 6-9)

Reports to: Global Birra Moretti® Brand Lead

Role & Responsibilities
1. Develop and drive key insights on commercial performance and recommended actions for change- Day-to-day commercial interaction with markets (current & new), understanding issues and opps (inc, SP & AP cycle)
- Identify key insights to explain / understand performance outcomes and key drivers (e.g., by OpCo, by brands, by growth driver (e.g., distribution, price, promo, BTL support etc.)
- Develop and populate performance trackers. Ensure clear recommendations for opportunities / actions for the brand building agenda as a result of commercial performance tracking
- Ownership of launch playbook, keeping launch best practice current and drive adoption in-market
- Drive positioning and brand building activity TTL, amplifying visibility and shopper experiences (across channels)- Responsible for the creation and delivery of the annual brand activation plan, across markets, channels, and customers
- Within the plan drive “strategic” driver-led activation (linked to demand space), driving excellence of execution.
- Work with OpCos to brief and manage delivery of authentic Italian experiences/events to support growth agenda
- Develop all BTL assets and playbook guidance, using framework to approve local initiatives with right rational. Improve quality and cost, and drive adoption through AP and commitment rounds
- Link all shopper experiences initiatives across all channels inc. Digital, Social, E-com, when relevant
- Develop and implement BTL partnerships( e.g.: Birra Moretti® and Barilla Pasta), activations & sampling ideas
- Markets connection / Birra Moretti® Internal Community Management4. Budget Responsibility: BTL brand budget

What are we looking for?

Education: University level

Work experience: 6-8+ years

Required work experience in field of expertise: Strong in Marketing and Trade Marketing

Other fields of expertise: Category development. Category and shopper marketing.

Functional skills: Deep understanding and familiarity with all existing HEINEKEN tools and frameworks across MWB 6-9

Languages: Fluent in English

Behaviors
Key Leadership expectations: shape, connect, develop, deliver and/or role model HEINEKEN behaviors. This role will have a particular focus on Shape and Deliver.

Collaboration: The role will need to work in partnership with Global Birra Moretti® brand Team & Other Global Brands, Global Sales/Trade Marketing, RMG Team, CDMs, procurement as well as Region and OpCo commercial teams

Problem solving mindset: Focused on the “so what” of performance reporting and day to day connection with markets, delivering relevant tools.

Communication skills: Will require strong verbal and written communications, able to engage and influence regions, OpCos, agencies, solving issues while keeping the brand consistent

  • Jr. Shopper Marketing Manager

    19 uur geleden

    Amsterdam, Nederland PPG Voltijd

    Als Junior Shopper Marketeer Servicemarkt BNL ben je verantwoordelijk voor het ontwikkelen en uitvoeren van het shopper marketing jaarplan in de Servicemarkt voor de merken Histor, Rambo en Sigma Coatings. Binnen de Servicemarkt ligt de focus op het Verf - Behang - en Speciaalzaken en DGN, waaronder Hubo. In deze rol ben je een essentiële schakel tussen...

  • Shopper & Trade Marketing Manager

    3 weken geleden

    Amsterdam Metropolitan Area, Nederland Nigel Wright Group Voltijd

    Nigel Wright Group are supporting Jack Link's with this search.About the CompanyJack Link's family owned and value driven business is dedicated to crafting protein-packed snacks that are loved by consumers worldwide. The company's array of brands include some of the fastest growing and innovating protein snack brands such as Jack Link's, BiFi and Peperami....

  • Marcomm Manager Ohc

    2 weken geleden

    Amsterdam, Nederland Philips Voltijd

    **Job Title**: Marcomm Manager OHC As Marketing Communication Manager you are responsible for Engagement Strategy and Experience for the overall consumer engagement strategy, all (master) content creation, content strategy, engagement channel direction, consumer ecosystem and journey definition, vision, and direction for Philips. **Your role** - Working...

  • Consumer Marketing Manager

    2 weken geleden

    Amsterdam, Nederland Philips Voltijd

    **Job Title**: Consumer Marketing Manager - Beauty Portfolio **Your challenge**: Looking at the challenges the world is facing today Philips’ purpose has never been more relevant. So whatever your role, if you share our passion for helping others, you’ll be working towards creating a better and fairer future for all. You will be part of the global team...

  • Marketing Manager-running

    4 weken geleden

    Amsterdam, Nederland IIC-INTERSPORT International Corporation GmbH Voltijd

    AMSTERDAM | SEPTEMBER 10, 2024 **MARKETING MANAGER-RUNNING**: The key mission of this role is to help build the INTERSPORT brand on an international scale, positioning us at the Heart of Sport as the global leader in local, multi-category sports, through the development and execution of a comprehensive global omni-channel marketing strategy for the Running...

  • Global Marketing Communication Director- Beauty

    4 weken geleden

    Amsterdam, Nederland Philips Voltijd

    **Job Title**: Global Marketing Communication Director - Beauty **Your challenge**: Looking at the challenges the world is facing today Philips’ purpose has never been more relevant. So whatever your role, if you share our passion for helping others, you’ll be working towards creating a better and fairer future for all. You will lead the category...

  • Global Category Manager Crowns

    4 weken geleden

    Amsterdam, Nederland Heineken International B.V. Voltijd

    Function/ Region: Heineken Global Procurement (Sub)department: Metal Job Title: Global Category Manager Crown Corks Job purpose: As a Global Category Manager for Crown Corks, you will play a vital role in leading the crown corks category to ensure the seamless supply of crown corks for our operations. Your responsibilities will include leading the Global...

  • Category & Pricing Manager

    3 weken geleden

    Amsterdam Westpoort, Nederland Glanbia Performance Nutrition Voltijd

    **Job Opportunity: Category & Pricing Manager - 10 month FTC** **Company**:Body & Fit **Location**:Amsterdam **Who We Are** **We are Body&Fit, on a mission to inspire the world to live a fitter and healthier life. We’ve been in the nutrition industry since 1995 and are now a proud market leader, bringing innovative sports nutrition and healthy living,...

  • Category Manager

    3 weken geleden

    Amsterdam, Nederland Picnic Voltijd

    In a nutshell Products are the core of our business. We aim to offer the best product range, to make sure we always deliver the best quality. And you're responsible to do this for your product category. With your team you take full responsibility for your category, with the goal to make customers happy and improve profitability. At Picnic we differentiate...

  • Internship: Commercial Category Manager

    2 weken geleden

    Amsterdam, Nederland Philips Voltijd

    **Job Title**: Internship: Commercial Category Manager **Job title: Internship: Commercial Category Manager** **Location**:Amsterdam **Start date**:November, 2024 **Duration**:6 months minimum **Contract**:min 32 h/week, preferably 40h/week **Hybrid**: 2-3x a week in office As Philips Respironics it is our purpose to provide comprehensive sleep and...

  • Category Manager

    4 weken geleden

    Amsterdam, Nederland Picnic Voltijd

    In a nutshell Products are the core of our business. We aim to offer the best product range, to make sure we always deliver the best quality. And you're responsible to do this for your product category. With your team you take full responsibility for your category, with the goal to make customers happy and improve profitability. At Picnic we differentiate...

  • Category Manager

    3 weken geleden

    Amsterdam, Nederland Picnic Voltijd

    In a nutshell Products are the core of our business. We aim to offer the best product range, to make sure we always deliver the best quality. And you're responsible to do this for your product category. With your team you take full responsibility for your category, with the goal to make customers happy and improve profitability. At Picnic we differentiate...

  • Senior Category

    2 dagen geleden

    Amsterdam, Nederland Digitallstars Voltijd

    IntroductieBen jij een ervaren Category & Brand Manager met een passie voor de beauty sector? Dan zijn wij op zoek naar jou! Ontwikkel en implementeer strategische plannen en breng Beauty Plaza naar een hoger niveau. De functieWij zijn op zoek naar een Senior Category & Brand Manager met ervaring in de beauty sector. Je werkt in tandem met de retention...

  • Senior Category

    2 dagen geleden

    Amsterdam, Nederland Digitallstars Voltijd

    IntroductieBen jij een ervaren Category & Brand Manager met een passie voor de beauty sector? Dan zijn wij op zoek naar jou! Ontwikkel en implementeer strategische plannen en breng Beauty Plaza naar een hoger niveau. De functieWij zijn op zoek naar een Senior Category & Brand Manager met ervaring in de beauty sector. Je werkt in tandem met de retention...

  • Senior Category

    22 uur geleden

    Amsterdam, Nederland Digitallstars Voltijd

    IntroductieBen jij een ervaren Category & Brand Manager met een passie voor de beauty sector? Dan zijn wij op zoek naar jou! Ontwikkel en implementeer strategische plannen en breng Beauty Plaza naar een hoger niveau. De functieWij zijn op zoek naar een Senior Category & Brand Manager met ervaring in de beauty sector. Je werkt in tandem met de retention...

  • Category Marketing Coordinator, Art

    4 weken geleden

    Amsterdam, Nederland Catawiki Voltijd

    Who we are ,, - at Catawiki, we come across exceptional objects such as these every day. Catawiki is the leading online marketplace to buy and sell special objects. We offer over 75,000 special objects in auction every week — each reviewed and selected by one of Catawiki’s hundreds of in-house experts specialised in Art, Design, Jewellery, Fashion,...

  • Category Manager

    4 weken geleden

    Amsterdam, Nederland Picnic Voltijd

    In a nutshell Products are the core of our business. We aim to offer the best product range, to make sure we always deliver the best quality. And you're responsible to do this for your product category. With your team you take full responsibility for your category, with the goal to make customers happy and improve profitability. At Picnic we differentiate...

  • Marketing Officer | English

    1 week geleden

    Amsterdam, Nederland Ofi Voltijd

    Taken en verantwoordelijkheden About the role We are now looking for a customer centric marketing manager to join our team in Amsterdam. You will work closely with the Food & Beverage Solutions business development team in Europe to execute the defined category strategies for our Savory and Sweet business across the CPG and Food Service channels. Deliver...

  • Intern Category Marketing

    3 weken geleden

    Amsterdam Zuid, Nederland Under Armour Voltijd

    **Values & Innovation**: At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate. Our Values define and unite us, the beliefs that are...

  • Category Manager

    3 weken geleden

    Amsterdam, Nederland Flink Voltijd

    **Company Description** Flink is the leading quick commerce player in Europe. We are on a mission to give people back time: You can order your groceries through our app and we deliver to your doorstep in minutes. We carry 3,000 products with a focus on the leading brands in each category. We aim for sustainability by making deliveries on electric bikes and...