User Insights Analyst

3 dagen geleden

Amsterdam, Nederland ParkBee Voltijd

**We are ParkBee****:
A forward-thinking company dedicated to creating innovative solutions that significantly impact urban infrastructure. Our mission is to use technology to solve real-world problems while improving the quality of life in bustling cities.

You have the chance to be part of a team that's driving change and making a difference in the world.
Our solution provides consumers with a wide and dense network of off-street parking spaces, helping cities make better use of space and offering property owners an extra income using our smart and innovative platform.

**Role overview**:
As our User Insights Analyst, you will be at the heart of data-driven decision-making, using your analytical expertise to drive commercial success and shape our digital strategy. You will uncover trends, recommend strategies, and collaborate with marketing, product, and engineering teams to optimize digital performance.

With a focus on innovation, user experience, and commercial outcomes, you will play a key role in driving the business forward.

**Responsibilities**:

- **Contribute to shaping ParkBee’s digital strategy** by identifying trends and opportunities in user behaviour, market dynamics, and competitive performance.
- Analyse and interpret data from diverse sources (including but not limited to web, mobile apps, social, and ad campaigns), to uncover growth opportunities.
- Design and manage event tracking systems to monitor user behaviour across platforms.
- Conduct deep-dive analyses of user behaviour, conversion trends, and multitouch attribution, providing actionable insights to improve acquisition, retention, and revenue.
- **Develop and lead experimentation frameworks, including A/B and multivariate testing**, to identify opportunities for optimization and growth across digital platforms.
- Partner with cross-functional teams to **design, execute, and analyse experiments** that enhance user experience, improve conversion rates, and drive engagement.
- **Analyse multitouch user journeys and attribution models** to improve acquisition strategies and identify opportunities for retention optimization.
- Develop intuitive dashboards and reports to track key performance indicators, enabling data-driven decisions.
- **Proven ability to collaborate with stakeholders across marketing, product, and engineering** to align data insights with business goals and ensure seamless execution of strategies.

**Required skills and qualifications**:
**Qualifications**:

- Bachelor’s degree in Marketing, Statistics, Business, or related field.
- 2-5 years of proven experience as an Insight Analyst or in a similar role dealing with users.
- **Proficiency in SQL and Python** for data analysis and automation.
- **Hands-on experience with Google Tag Manager**, including event tracking setup and management.
- Expertise in **experimentation design, implementation, and analysis**, including A/B and multivariate testing.
- Strong focus on user experience, with the ability to provide actionable insights that drive commercial performance.
- **High-level knowledge of attribution modelling** and analysing multitouch user journeys to optimize acquisition and retention strategies.

**Skills**:

- Exceptional communication skills, with the ability to present complex data clearly to diverse audiences.
- Familiarity with advanced data visualization tools
- Knowledge of SEO and SEM principles to contextualize performance metrics and user acquisition strategies.

**Park with us**:
Not only will you help the city parking, but you’ll also rapidly move your career forward. We offer:

- Salary aligned with the market and your level of experience.
- Initial contract of 12 months as per Dutch standard.
- A team with colleagues from all over the world.
- €1500 annual personal development budget tailored to your growth plans.
- Pension scheme.
- 25 days holiday.
- Daily fresh lunch
- Work aboard policy (2 weeks)
- Easy commute with an NS business card, mileage reimbursement, and access to shared cars when needed
- **A hybrid role in Amsterdam which we expect you for 3 days a week**:
**Application process**:
We believe in a transparent and thorough interview process to ensure the best fit for you and our team. Here’s what you can expect:

- Initial screening with the recruiter (online)
- Interview with the hiring manager (online)
- Technical Assessment (online)
- Chat with team members (in-office meeting)
- Offer

**Reserve your spot, drive in later**:
Sounds good?

We would love to hear from you We don’t require a long motivation letter; we’d rather have a few pointers, your LinkedIn, and your resume.

Have some burning questions first? Get in touch with **Amanda** via LinkedIn.
- At ParkBee, we are committed to fostering a diverse and inclusive environment where people of all backgrounds are welcomed and valued. We have zero tolerance for discrimination of any kind, including but not limited to the basis of race, colour, religion, cult

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