Director of Partner and Field Marketing

1 week geleden

Amsterdam Zuid, Nederland inriver Voltijd

**inriver is a global leader in Product Information Management (PIM) solutions, enabling brands to optimize their product data for successful digital and omnichannel commerce. Our platform empowers businesses to drive revenue growth through enhanced product visibility, improved customer experiences, and streamlined go-to-market strategies.
**We are looking for a hands-on and strategic Director of Partner and Field Marketing to lead the development of our partner marketing programs and drive field marketing initiatives across Europe and North America. In this dual-focused role, you will be responsible for building a robust partner marketing strategy with measurable impact while simultaneously managing field marketing activities that support both demand generation and brand awareness.

You will play a key role in strengthening our relationships with strategic partners and ensuring the successful execution of regional marketing initiatives. This role is ideal for a high-energy marketing leader who is experienced in working across both partner and field marketing and enjoys rolling up their sleeves to run programs directly. You will also manage a small team of two junior marketers while leading several initiatives personally.

This role will be based in either Amsterdam or Malmo.

**Key Responsibilities**:

- Partner Marketing:_
- **Program Development**: Design and implement a comprehensive partner marketing strategy to build strong relationships with key partners and drive co-marketing opportunities.
- **Campaign Execution**: Collaborate with partners to develop joint marketing programs, including events, webinars, co-branded content, and lead generation activities.
- **Enablement**: Provide partners with the marketing tools, assets, and training necessary to amplify inriver’s solutions within their networks and channels.
- **Measurement**: Establish and monitor KPIs to track the success of partner marketing programs, and adjust strategies to ensure performance goals are met.
- **Collaboration**: Work closely with inriver’s sales and partner teams to align marketing activities with partnership growth objectives and go-to-market strategies.
- Field Marketing:_
- **Strategic Planning**: Develop and execute field marketing strategies across Europe and North America to drive pipeline growth, regional brand awareness, and customer engagement.
- **Event Management**: Plan and manage field marketing events, such as trade shows, conferences, workshops, and partner events, ensuring alignment with regional goals.
- **Demand Generation**: Implement targeted demand generation campaigns to support pipeline development for sales teams, combining online and offline tactics.
- **Brand Awareness**: Foster in-market brand awareness by executing localized campaigns that resonate with regional audiences.
- **Team Leadership**: Lead and mentor a small team of two junior marketers, while also managing and executing key programs personally to ensure maximum impact.

**Qualifications**:

- 8+ years of experience in partner marketing and field marketing roles, with a proven track record of building successful partner programs and executing impactful field marketing initiatives.
- Experience in the digital commerce or software solutions industry, ideally within enterprise-focused markets.
- Hands-on experience managing partner co-marketing programs, including joint campaigns, events, and content creation.
- Strong field marketing expertise, with a history of driving both demand generation and brand awareness across multiple regions.
- Ability to manage a team while directly executing programs and projects.
- Excellent communication and collaboration skills to work cross-functionally with partners, sales, and regional teams.
- Strong analytical skills and the ability to measure and optimize marketing initiatives based on performance data.Bachelor’s degree in Marketing, Business, or a related field; advanced degree preferred.

**Why Join inriver?**
At inriver, you’ll have the opportunity to make a direct impact on our growth and expansion in the digital commerce ecosystem. We value innovative thinkers who are hands-on, collaborative, and ready to lead from the front. If you’re excited about shaping the future of our partner and field marketing programs while growing your career in a dynamic, fast-paced environment, we encourage you to apply.

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