Global Marketing Communication Director- Beauty

2 weken geleden

Amsterdam, Nederland Philips Voltijd

**Job Title**: Global Marketing Communication Director
- Beauty

**Your challenge**:
Looking at the challenges the world is facing today Philips’ purpose has never been more relevant. So whatever your role, if you share our passion for helping others, you’ll be working towards creating a better and fairer future for all.

You will lead the category integrated marketing communications end to end journey encompassing the marketing roadmap, brand positioning, global master content assets and campaigns, and content strategy and optimizations to contribute to sales growth, sustainable market share and brand strength increase. You will work towards accelerating creative effectiveness & marketing communication excellence across the brand / category.

**Your role**:

- Lead the Category **integrated Marketing Communications E2E journey** encompassing brand/category experience, vision & positioning, Marketing strategy & roadmap, Global content strategy and Media strategy to improve campaign effectiveness, creative content score and media ROI, to contribute to sales growth, sustainable market share and brand strength increase.
- ** Owns Category brand positioning and Communication idea** bringing to life the brand strategy addressing consumer and professional needs across comms executions with breakthrough impact and consistency
- Responsible for the translation of the Job to be Done and Category Business roadmap into integrated **Marketing/communication Roadmap** (18/24 months) incl prioritization of campaigns/ deliverables (NPI's and brand level) to unlock the end-to-end consumer journey in alignment w BCL and according to CoE standards.
- ** Owns total marcomms project delivery** and calendar to unlock comms roadmap at category level. Works within the business to deliver the master asset content creation as part of the integrated marketing toolbox against consumer, professional, shopper needs, fit for platform and according to market and transcreation requirements (paid, owned, earned asset matrix) to be activated locally
- Responsible for **structural cadence to assess the superior presence** of the consumer experience at category level (the wall) to raise the norms collaborating with media/ops, flagship, CRM, SCoE, production and Regional teams to identify optimization and standards
- Accelerate **creative effectiveness & marketing communication excellence** across the brand / category, tailoring communication to lead markets consumer journey and media strategy.
- **Manages agency relationships,** delegated marcomm budgets, and contributes to annual agencies’ SoW in partnership with procurement
- ** Role models Philips Culture and Behaviors**, builds and develops an organization that sustainably delivers on our commitment to quality, customers, and to our strategic and financial objectives.
- ** Lead the Marcomm team of the category**: set the vision, goals, manage performance, coach & support growth and development of team members
- ** Demonstrates a passion for talent attraction** and development at the individual, teams and organizational level.

**You're the right fit if**:

- Global Brand Builder with 15+ yrs in multiple marketing disciplines (brand management, digital marketing, advertising management, content strategy, shopper etc);
- Cutting-edge Global Marcomm skills with proven track-record of success especially in brand positioning, marketing strategy definition, asset creation, qualified advertising, raising the bar on creative excellence in multi-region
- Requires in-depth knowledge of (marketing and) business strategies/goals and ability to translate into marketing objectives/jobs to be done to deliver strong comms plan with measurable business impact
- Experience in managing a roster of global A+ (creative) agencies or experience through working in A+ agencies and developing sustainable relationships
- Experience in leading teams strongly preferred

**How we work together**
We believe that we are better together than apart. For this role, this means working in-person at least 3 days per week.

**About Philips**
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
- Learn more about our business.
- Discover our rich and exciting history.
- Learn more about our purpose.

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