Content Marketing Starter

4 weken geleden

Amsterdam, Nederland VML Voltijd

**Who We Are**:
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

**About the Starters Position**:
Are you passionate about crafting compelling content that captivates audiences? Do you thrive in a fast-paced, creative environment? Our Content Marketing Starters position offers a unique opportunity to immerse yourself in the world of digital content creation and strategy, gaining practical experience while working on real-world projects for exciting clients. Over the course of 12 months, you will develop a comprehensive skillset in content marketing, from copywriting and content strategy, and SEO to social search and client consultation. This starters position is designed to prepare you for a successful career as a content creator, -engineer, and Content Marketing Specialist.

**Responsibilities**:
**During this starters function you'll gain experience in these capabilities, starting with operational tasks and growing towards more strategic and consultative work**:

- **Content Creation**: Develop engaging and informative copy with and without the support of AI across various formats, including blog posts, articles, website copy, social media updates, and video scripts. To a lesser extent, you also create visuals for social media or brief a visual designer.
- **Content Strategy**: Contribute to the development and execution of content marketing strategies for diverse clients, considering target audience, platform best practices, and SEO and Social principles.
- **Client Collaboration**: Communicate effectively with clients, understanding their needs and objectives to deliver tailored content solutions. Participate in client meetings and presentations.
- **SEO Optimization**: Implement basic SEO best practices in content creation to improve organic search visibility.
- **Performance Analysis**: Track and analyze content performance metrics, using data to inform future content strategies and optimize results.
- **Team Collaboration**: Work collaboratively with fellow starters, marketing colleagues, and other departments to ensure seamless project execution.
- **Continuous Learning**: Stay up-to-date with the latest content marketing trends, tools, AI, and best practices through ongoing training and self-directed learning.

**Desired Skills and Experiences**:

- Excellent written and verbal communication skills (Dutch and preferably English).
- Strong creative writing abilities (Dutch and preferably English) and a passion for storytelling.
- Basic understanding of content marketing principles and SEO.
- Understanding of (the possibilities of) using AI and LLM's
- Familiarity with social media platforms, particularly Pinterest, Instagram and TikTok.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
- Ability to work independently and as part of a team.
- Strong organizational and time management skills.
- Eagerness to learn and adapt in a fast-paced environment.
- Entrepreneurial mindset
- Bachelor's degree in Marketing, Communications, Journalism, or a related field preferred (or equivalent experience).

**Other**:

- Please include a cover letter, resume, and writing samples showcasing your content creation abilities.
- This is a content marketing starters function with opportunities for professional growth and development within the company upon successful completion of the program.
- We are looking for individuals with a genuine passion for content marketing and a desire to build a career in this exciting field. Creativity, initiative, and a strong work ethic are highly valued.
- The start date for the next cohort is April 1st.

**Application Process**:
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators,

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