CRM Direct Marketing Lead
3 dagen geleden
About the Role
The CRM Direct Marketing & Automation Lead is responsible for developing and executing direct marketing strategies to drive short-term business objectives and long-term objectives. This involves targeting various CRM audiences and optimizing performance through continuous analysis.
The role requires managing numerous stakeholders, technical tools, and customer data while handling both business and technical challenges. A complex and mature profile is necessary to excel in this position.
Key Responsibilities:
- Develop and execute direct marketing strategies
- Analyze and segment customer data
- Manage technical tools and customer data
- Lead a team of Direct Marketing & Automation Coordinators
Requirements:
- Bachelor's degree in Marketing, Business, or a related field
- Minimum 5 years of experience in CRM, customer lifecycle management, and customer base management
- CRM industry expert in Direct Marketing with knowledge of customer segmentation techniques and A/B testing experience
- Familiarity with data analytics and reporting tools
- Results-driven with ability to translate data into insights and actions
- Team player with perfect language skills in Dutch or French and English
About Us
MediaMarktSaturn Retail Group is the market leader in consumer electronics in the Netherlands. We work together to remain the omnichannel player with 49 branches and an online shop. Our goal is to provide the best customer experience both online and offline.
What We Offer
- Fantastic workplace on the 39th floor in 'De Rotterdam' overlooking the Erasmus Bridge
- Hybrid working environment with flexibility to work from home or in the office
- Good working conditions and development opportunities
- Freedom and responsibility to shape your role and bring ideas to implementation
- Attractive employee discount, group health insurance, company fitness, and discounts on various insurance products
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