Marketing Director

5 dagen geleden

Amsterdam, Noord-Holland, Nederland AgriPlace BV Voltijd
About Agriplace

Agriplace is a pioneering company committed to transforming global food supply chains, making them more transparent, sustainable, and safe. Our diverse team of 55 professionals is building the world's largest food & beverages network to empower buyers with insights that ensure food safety and sustainability.

Role Overview

We are seeking a seasoned Marketing Director to lead our marketing initiatives with an entrepreneurial spirit, shaping growth strategies that attract customers and build brand equity. As a proactive leader with a growth mindset, data-driven instincts, and experience in high-growth, B2B environments, you will manage your own budget, build the foundation, guide junior marketers, and contribute to a collaborative culture of innovation.

Key Responsibilities
  • Lead Generation & Results:
    • Drive customer acquisition: Build from scratch, own, and optimize key channels like our website, content, ABM, and SEM.
    • Innovative growth strategy: Develop and execute data-driven strategies to attract and convert high-quality leads, continually optimizing based on performance insights.
    • Lead nurturing: Implement nurturing tactics to maximize conversion rates through the sales funnel.
  • Experienced in Driving Organic Growth:
    • Strategic content development: Lead the creation of high-impact B2B content, including blogs, case studies, white papers, and campaign assets, tailored to our audience's interests and needs.
    • SEO & Organic Channel Optimization: Strategically optimize our website and content for search engines to maximize organic traffic.
    • Partner & Event visibility: Design and execute a targeted partner and event strategy to position Agriplace at relevant events.
    Improving Our Brand and Positioning
    • Brand Leadership:
      • Shape Agriplace's brand identity and messaging in alignment with our mission and values, ensuring consistency across all channels.
      • Collaborative Strategy Execution: Work cross-functionally with sales, product, and customer success to ensure marketing supports business objectives.
      Team Management
      • Budget Oversight:
        • Manage the marketing budget efficiently to maximize ROI.
      • Team Leadership:
        • Guide and mentor a junior marketer, fostering a culture of learning and growth within the marketing team.
        What We're Looking For
        • Experience: 7+ years in B2B marketing, ideally within startups or scale-ups where you have owned and executed high-impact initiatives.
        • Ownership mindset: Proven track record of taking ownership of projects and driving results from strategy through to execution.
        • Results-focused: Innovative and driven, with a pioneering attitude toward building new marketing channels and experimenting with growth hacks that drive results.
        • Hands-on execution: Ability to execute marketing tactics while evaluating and ensuring top-notch quality.
        Benefits of Joining Agriplace
        • Make impact: Contribute to a meaningful cause, creating sustainable and safe food supply chains.
        • Rapid career growth: As the company scales rapidly so can your career.
        • Diverse and inclusive environment: We cherish diversity and aim to create an environment where everyone can thrive.
        • Free lunches and team activities: Daily office lunches and regular team gatherings that foster a strong sense of community.

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