In-Store Activation Manager
1 maand geleden
In this role, you will work closely with cross-functional teams to ensure the effective implementation of promotional activities, manage logistics, and track performance. If you have a passion for retail, marketing, and logistics, and are looking for a challenging and rewarding opportunity, we encourage you to apply.
**Key Responsibilities:**
* Develop and implement in-store activation strategies that align with brand objectives and marketing campaigns
* Coordinate with EDCO internal teams and external partners to ensure timely and accurate execution of displays and POS materials across various retail outlets
* Monitor the installation and placement of promotional materials to ensure compliance with brand guidelines and retailer specifications
**Logistics Coordination:**
* Manage the end-to-end logistics of POS materials, including procurement, warehousing, and distribution to stores
* Collaborate with logistics partners to optimize the supply chain process, reduce costs, and improve efficiency
* Track inventory levels of POS materials to ensure adequate supply for ongoing and upcoming promotions
**Brand and License Management:**
* Work closely with our licensing manager and marketing manager to ensure that all in-store activations align with brand identity and messaging
* Conduct regular market research and competitor analysis to identify new opportunities for brand growth and improvement
**Performance Analysis and Reporting:**
* Track the performance of in-store activations, using sales data and customer feedback to measure ROI and effectiveness
* Prepare and present detailed reports on campaign performance, providing insights and recommendations for future activations
* Continuously assess and refine activation strategies based on performance data and market trends
**Cross-Functional Collaboration:**
* Liaise with EDCO sales teams to understand retailer needs and optimize in-store marketing efforts
* Work with EDCO marketing teams to align in-store activations with broader marketing campaigns and digital initiatives
* Partner with EDCO product development teams to ensure new products are effectively launched in-store
**Qualifications and Skills:**
* Bachelor\u2019s degree in marketing, business administration, logistics, or a related field
* 2-4 years of experience in in-store activation, brand management, or a similar role within the non-food FMCG sector
* Strong understanding of logistics, supply chain management, and distribution of POS materials
* Proven experience in managing marketing campaigns and in-store promotions
* Excellent project management skills with the ability to handle multiple projects simultaneously
* Strong analytical skills with the ability to interpret data and derive actionable insights
* Excellent communication and interpersonal skills to build and maintain relationships with internal and external stakeholders
* Ability to work in a fast-paced environment and adapt to changing market conditions
* Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with marketing software/tools
**What We Offer:**
* Competitive salary
* Generous vacation time
* Premium-free pension plan
* Flexible working hours
* Professional development opportunities
* Active social committee
If you are a motivated and results-driven professional looking for a challenging opportunity, we encourage you to apply for this exciting role.
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