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Global Marketing Director

2 maanden geleden

Eindhoven, Noord-Brabant, Nederland EDCO Voltijd
About the Role

We are seeking a highly experienced and dynamic Global Marketing Director to lead our international marketing team at EDCO. As a key member of our organization, you will be responsible for driving our marketing strategies, enhancing brand recognition, and ensuring consistent communication across all markets.

Key Responsibilities
  • Strategic Planning: Develop and implement a global marketing strategy aligned with our business objectives, conducting market research to identify opportunities and challenges in different regions, and managing the global marketing budget.
  • Brand and Licensing Management: Ensure consistent brand messaging and positioning across all markets, overseeing the development of marketing materials and campaigns that reflect our brand identity and values.
  • Campaign/Go-to-Market Management: Plan and execute integrated marketing campaigns across multiple channels, including digital, print, events, and social media, monitoring and analyzing campaign performance, and adjusting strategies as necessary to optimize results.
  • Team Leadership: Lead and guide a diverse marketing team, fostering a culture of creativity and collaboration, and working with regional sales managers to ensure local trade shopper marketing aligns with the global strategy.
  • Partnerships and Collaboration: Collaborate with cross-functional teams, including sales, product development, and customer service, to ensure a unified approach to market growth, and develop and maintain relationships with external partners, agencies, and vendors.
  • Data-Driven Decisions: Utilize data and analytics to measure marketing effectiveness and ROI, and stay updated on industry trends and innovations, incorporating best practices into our marketing strategy.
  • Compliance and Risk Management: Ensure all marketing activities comply with local regulations and industry standards, and identify and manage potential risks associated with marketing initiatives.
What We Offer
  • An attractive salary, depending on your experience and education.
  • 25 vacation days annually, with the possibility to earn an additional 4 days.
  • Bonus scheme based on sales-related KPIs.
  • Company car.
  • A non-contributory pension scheme for higher net income.
  • Flexible working hours.
  • Opportunities for training and courses through the EDCO Academy.
  • An active events committee with multiple outings per year.
Requirements
  • Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
  • At least 10 years of marketing experience, with a minimum of 5 years in a leadership role.
  • Proven track record of developing and executing successful marketing strategies and campaigns.
  • Strong analytical skills and experience with marketing analytics tools.
  • Excellent communication and presentation skills.
  • Willingness to travel internationally as needed.
Skills and Competencies
  • Strategic thinking and problem-solving abilities.
  • Leadership and team management skills.
  • Proficiency in digital marketing, social media, and content marketing.
  • Cultural sensitivity and the ability to work effectively in diverse environments.
  • Adaptability and the ability to thrive in a fast-paced, dynamic industry.