Product Marketing Manager
1 maand geleden
Bynder is a leading digital asset management platform that empowers teams to conquer content chaos and thrive in a rapidly changing market.
Job DescriptionWe are seeking a talented Product Marketing Manager to join our dynamic team. As a key member of our marketing team, you will be responsible for developing and executing go-to-market strategies that drive product adoption, increase brand awareness, and achieve ambitious revenue goals.
Key Responsibilities- Partner with product, sales, and engineering teams to gain a deep understanding of our SaaS product and its value proposition.
- Conduct thorough market research to identify customer needs, pain points, and competitive landscape.
- Develop clear and concise product messaging that resonates with target audiences.
- Co-create compelling product content with the marketing teams across various formats, including website copy, blog posts, case studies, white papers, and sales enablement materials.
- Manage the product launch process, including developing launch campaigns and communication plans.
- Track and analyze product marketing metrics to measure campaign effectiveness and ROI.
- Collaborate with the marketing team to develop and execute integrated marketing campaigns.
- Stay up-to-date on the latest market trends and best practices as well as the competitive offering in the market.
- Define monetization strategies and work with our Pricing Manager to create successful pricing and packaging.
- 3-5 years of Product Marketing experience in SaaS preferably MarTech.
- Proven experience in developing and executing go-to-market strategies for SaaS products.
- Strong understanding of the SaaS marketing landscape and buyer journey.
- Excellent written and verbal communication skills.
- Ability to create compelling and engaging content.
- Data-driven approach with a focus on measuring success.
At Bynder, we offer a challenging and inspiring work environment, a flat hierarchy where your voice will be truly heard, and an opportunity to initiate your own projects. We also offer unlimited vacation policy, competitive monthly compensation, Apple gear, daily lunch, and amazing offices in the heart of Amsterdam and Rotterdam.
We strive to create a culture that embraces every Byndie because differences in background, experience, and perspective make Bynder even better. We are committed to being an inclusive and equitable workplace where all employees, whatever their ethnicity, color, sex, age, religion, disability, sexual orientation, gender identity, national origin, or physical and mental ability are valued and respected.
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