Marketing Specialist France
2 weken geleden
About Bugaboo
Bugaboo is a pioneering Dutch parental company that has been revolutionizing the stroller industry for over 20 years. We're passionate about empowering parents and children to explore the world together.
The Role
We're seeking a Marketing Specialist to support sales performance across France through creative brand and retail/trade marketing. As a key member of the Marketing EMEA Team, you'll be responsible for developing and executing joint marketing plans with select retailers, managing influencer & PR marketing, and suggesting media/communication strategies to boost brand awareness and consideration.
Key Responsibilities
- Develop and execute joint marketing plans with select retailers in France.
- Support in planning and executing French social media, including community management.
- Manage influencer & PR marketing, including seeding.
- Suggest media/communication strategies and execute them to boost brand awareness and consideration.
- Support delivery of trade shows and baby fairs as required.
- Establish key partnerships to boost awareness through strategic win-win deals.
- Organize marketing events for France as required.
- Responsibility for the marketing calendar for France.
- Briefing in creative asset requirements to the Go to market team.
- Support with copy writing as required.
- Work closely with performance marketing team to support the execution of local email and lead generation strategy.
- Responsibility for raising PO's for Marketing expenditure and support with budget trackers.
- Support with French translations and proof reading as required.
- Support with weekly and monthly marketing performance reporting.
Requirements
- A marketing degree and a minimum of 2+ years marketing experience.
- Experience in retail marketing and supporting marketing managers across different channels is preferred.
- Experience in supporting across Influencer, brand and PR is also essential.
- Naturally, you will be commercially minded and enjoy delivering compelling campaigns.
- A good knowledge of local retailers would be beneficial.
- You will be a strong team player, excellent communication and organisational skills, and a keen eye for detail.
- You will be flexible and able to quickly adapt to changes in the market.
- You are a native French speaker and have English language skills as Bugaboo is an international company.
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