Senior SEO Specialist
2 weken geleden
About the Role
PVH Europe is seeking a highly skilled Senior SEO Specialist to join our Performance Marketing team. As a key member of our team, you will be responsible for developing and implementing a comprehensive Content and Off-site SEO strategy for Tommy Hilfiger and Calvin Klein brands.
Key Responsibilities:
- Collaborate with the SEO Manager to define and implement Content and Off-site SEO strategies for Tommy Hilfiger and Calvin Klein brands.
- Conduct content and keyword research to identify expansion and optimization opportunities based on competitors and industry trends.
- Perform regular content audits to identify and address issues like duplicated content and cannibalization, providing clear recommendations for resolution.
- Utilize SEO dashboards and reporting tools to identify areas for improvement in category and market performance.
- Create search-optimized content, including page titles, meta descriptions, headers, image alt text, and on-page content.
- Implement the off-site SEO strategy, collaborating with PR, affiliate, content, agency, and other relevant teams.
- Regularly align with the Paid Search team for keyword research, analysis, and testing to strike the right balance between organic and paid marketing efforts.
- Explore technology and innovation to enhance on-site SEO content effectively and at scale, particularly within a content management system (CMS).
- Manage the Localization agency to drive growth in local markets and identify expansion opportunities.
- Work closely with other business units, from Ecommerce to Marketing, to promote SEO and share best practices and processes.
- Execute the channels' roadmap in alignment with the overall Marketing calendar and E-Commerce Strategy.
- Keep up-to-date on the latest SEO trends and algorithm updates and share significant trends and potential impacts with the team.
About PVH
PVH Europe is the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein. We are a diverse and inclusive community of associates with a strong sense of belonging. We believe in fostering an environment where everyone can thrive and grow.
What We Offer
- A hybrid setup and working hours that suit you.
- Meeting-free Fridays.
- Work from anywhere 4 weeks a year.
- 25 days of paid holidays.
- Mental health days.
- Parental leave.
- Home office allowance.
- Commuting allowances.
- Employee assistance programs.
- Pension schemes.
Join Our Team
PVH Europe is an equal opportunities employer and welcomes applications from all qualified candidates. We are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging.
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