Senior SEO Specialist

5 dagen geleden

Amsterdam, Noord-Holland, Nederland PVH Voltijd

Unlock Your Potential at PVH

PVH is the growth platform for Calvin Klein and TOMMY HILFIGER. Through driving brand strength and relevance, we are connecting our global, iconic brands closer to where the consumer is going than ever before, today and with future generations. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That's the Power of Us, that's the Power of PVH+.

The Opportunity

We are seeking a highly analytical and skilled Senior SEO Specialist to join our Performance Marketing team. As a key member of our team, you will be responsible for developing and executing a comprehensive SEO strategy that drives sustainable organic growth to our business. You will work closely with our Content, UX, Merchandising, and Buying teams to ideate, create business cases, and align with relevant stakeholders to drive organic performance.

Key Responsibilities:

  • Collaborate with the SEO Manager to define and implement Content and Off-site SEO strategies for Tommy Hilfiger and Calvin Klein brands.
  • Conduct content and keyword research to identify expansion and optimization opportunities based on competitors and industry trends.
  • Perform regular content audits to identify and address issues like duplicated content and cannibalization, providing clear recommendations for resolution.
  • Utilize SEO dashboards and reporting tools to identify areas for improvement in category and market performance.
  • Create search-optimized content, including page titles, meta descriptions, headers, image alt text, and on-page content.
  • Implement the off-site SEO strategy, collaborating with PR, affiliate, content, agency, and other relevant teams.
  • Regularly align with the Paid Search team for keyword research, analysis, and testing to strike the right balance between organic and paid marketing efforts.
  • Explore technology and innovation to enhance on-site SEO content effectively and at scale, particularly within a content management system (CMS).
  • Manage the Localization agency to drive growth in local markets and identify expansion opportunities.
  • Work closely with other business units, from Ecommerce to Marketing, to promote SEO and share best practices and processes.
  • Execute the channels' roadmap in alignment with the overall Marketing calendar and E-Commerce Strategy.
  • Keep up-to-date on the latest SEO trends and algorithm updates and share significant trends and potential impacts with the team.

What We Offer:

PVH Europe and our brands, TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion, or sexual orientation.

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