Marketing and Outreach Specialist

2 dagen geleden

Utrecht, Utrecht, Nederland Zoho Corporation Europe Voltijd
Marketing Specialist Job Description

Zoho Corporation Europe is seeking a highly skilled Marketing Specialist to join our team in the Benelux and Nordics region. As a key member of our Marketing team, you will play a crucial role in driving revenue growth and customer engagement across the mid-market segment in this key geographic area.

Key Responsibilities:

  • Develop and execute outbound marketing strategies to drive revenue growth and customer engagement.
  • Work closely with the sales team to develop innovative marketing campaigns that meet shared commercial objectives.
  • Deploy B2B marketing campaigns to build the Zoho brand and generate sign-ups to Zoho products.
  • Report on marketing campaign performance and provide ROI analysis to inform decision-making.
  • Organize and host B2B marketing events to drive regional growth.
  • Contribute to the Marketing Team's content production cycle by producing high-quality content such as blog posts, articles, webinars, and podcasts.
  • Conduct market research to determine the total addressable market, ICP needs and wants, and align content production goals with research outcomes.

Requirements:

  • 5+ years of marketing experience, preferably in a technology or software company.
  • Ability to navigate complex business processes in a competitive commercial environment with multiple stakeholders.
  • Driven individual passionate about technology and its potential to transform business results.
  • Self-motivated and comfortable working independently as part of a team.
  • Friendly, people-oriented person who excels at building strong relationships with customers, partners, and influencers.
  • Strong writing skills are essential for developing compelling marketing content in collaboration with sales.
  • Willingness to travel occasionally within the Benelux and Nordics region.

Preferred Qualifications:

  • Fluent in Dutch, French, Norwegian, or another Nordic language.
  • Familiarity with the Benelux and Nordics B2B software markets, including local industry trends and customer needs.

Benefits:

  • Competitive salary package aligned with candidate's qualifications, experience, and the market value of the role.
  • Supportive and inclusive work environment.
  • Participation in coaching and mentoring schemes.
  • NS Business Card.
  • Company Pension Scheme.
  • MacBook, mobile, and paid SIM.
  • Company-provided lunch.
  • A vibrant international environment.
  • Reimbursement of approved business expenses.

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