Marketing and Branding Specialist

4 weken geleden

Utrecht, Utrecht, Nederland HKU Voltijd

Marketing and Branding Specialist

The Communications and Public Affairs Office (CPAO) of the Registry of the University of Hong Kong (HKU) is seeking a talented Marketing and Branding Specialist to enhance HKU's reputation through branding, events, digital communications, media relations, and more.

The key responsibilities of this role are to:

  • support the development and implementation of strategic marketing plans to strengthen the University's brand and visibility;
  • plan, implement and monitor promotional campaigns, evaluate effectiveness of campaigns and make on-going improvements;
  • lead content development projects for multiple channels including digital platforms as well as printed communication collaterals in line with brand direction;
  • plan and coordinate project schedules, manage procurement processes to commission third-party service providers for various University initiatives;
  • analyse market trends, competitors and campaign effectiveness to give insight on new and effective promotional strategy;
  • serve as an internal brand custodian for brand or sub-brand applications in various contexts.

Requirements:

  • a good University's degree in marketing, communications or a relevant discipline;
  • at least eight years' experience in brand-building, events or digital marketing, corporate communications;
  • an excellent command of English and Chinese;
  • a good command of PC applications including MS Word, Excel and PowerPoint;
  • strong analytical skills to drive marketing results, transforming data to actionable insight and recommendations;
  • the ability to manage fast-moving projects and collaborate with internal and external cross-functional teams in a complicated environment;
  • a willingness to work outside regular work hours and on duty roster.

Compensation and Benefits:

A highly competitive salary commensurate with qualifications and experience will be offered, in addition to annual leave and medical benefits.

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