Strategic Communications Director
4 weken geleden
The Faculty of Business and Economics at the University of Hong Kong (HKU) is seeking a highly skilled Assistant Director, Communications and Public Relations to join its team. As a key member of the Communications and Public Relations Team, you will play a crucial role in planning, developing, and implementing corporate communications strategies for brand promotion.
This is an excellent opportunity for a seasoned professional with a strong background in marketing, communications, or public relations to make a meaningful impact on the faculty's branding and reputation.
About the Role:
Responsibilities:- Oversee the design, content planning, and creation process, as well as lead branding and marketing activities.
- Drive brand awareness of HKUBS through multi-channel campaigns, including developing strategies and executing digital marketing and design for offline marketing materials.
- Build market intelligence, monitoring trends and developments to assess the effectiveness of brand activities, and identifying new opportunities.
- Create comprehensive short-term and long-term scheduling, budget, and resource plans, and effectively managing resources for branding and marketing activities.
- Collaborate with external agencies, cross-functional teams, photographers, videographers, and designers to ensure seamless execution of branding and marketing initiatives while adhering to HKUBS' brand guidelines.
- Monitor daily social listening and crisis reports.
- Manage online promotion targeting and compile monthly analytics reports to track and evaluate performance.
A highly competitive salary commensurate with qualifications and experience will be offered, in addition to annual leave and medical benefits. The estimated salary range for this position is approximately $85,000-$110,000 per annum, based on the job requirements and industry standards.
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