Marketing Communications Specialist
2 weken geleden
Trelleborg Industrial Solutions - Marine & Infrastructure is a global leader in innovative polymer-based solutions for key industries and critical infrastructure. We are seeking a highly skilled Marketing Executive to join our team.
The successful candidate will be responsible for providing a broad range of content and marketing materials by capturing the values of our business and unique offering, articulating them into collateral, content, and messaging, and packaging them for external communications within the market and our customers.
This is a creative role that requires a strong understanding of marketing principles and practices, as well as excellent communication and project management skills. The ideal candidate will have a minimum of 3 years of experience in a similar regional role and a strong business understanding and a focus on improvement.
Key Responsibilities:
- Update existing and create new marketing collateral, including presentations, brochures, product data sheets, technical papers, videos, photos, and animation.
- Develop, deliver, and monitor a wide variety of communications, growth initiatives, and marketing activities in select segments & geographies.
- Support campaigns, customer contact strategy, outreach, lead management, and demand generation to the opportunity stage and in line with PA strategy.
- Ensure all digital assets are up to date and kept relevant on digital platforms.
- Create the content, organize, and manage the deliverables on trade shows, exhibitions, seminars, and webinars globally for PA infrastructure.
- Create the content for PR and social media campaigns.
- Market insights and market intelligence from each target segment.
- Responsible for PA social media posts.
- Assist in developing campaigns and the commercialization of new products and services.
- Keep up to date with current developments in marketing theory and practice for the B2B environment.
- Assist in Market research, data analytics, and market reach objectives.
- Support marketing plans.
- Provide updates to the business on marketing activities within the business unit.
Requirements:
- University or Higher Vocational Education in Marketing or equivalent.
- A minimum of 3 years of experience in a similar regional role.
- Experience in B2B marketing and/or corporate communications within an engineering or manufacturing environment would be preferable.
- Experience in setting up and leading new marketing strategies and projects from scratch is essential.
- Strong business understanding and a focus on improvement.
- Excellent social skills (both written and verbal) at all business levels (internal & external).
- Proficient (spoken and written) in Dutch and English and with the ability to display confidence, energy and creativity, with a flair for innovation.
- Computer proficient with excellent Microsoft Office skills and knowledge of social media and AI tools.
- Excellent copywriting and proof-reading skills with ability to modify technical content for a wider audience.
- Excellent verbal, written and presentation communication skills.
Desirable Traits:
- You are a strategic thinker with excellent organizational and time-management skills.
- A quick learner eager to take initiative and embrace new challenges.
- You possess a strong sense of ownership and take pride in contributing to the company's success.
- Your approach is commercially driven, pragmatic, and you're not afraid to think outside the box.
- You have solid project management skills, building strong relationships with stakeholders both within and outside the company.
Trelleborg Industrial Solutions - Marine & Infrastructure is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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