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Search Engine Marketing Expert
2 maanden geleden
About FareHarbor
FareHarbor is a leading provider of innovative software solutions for the tourism and hospitality industry. Our mission is to empower businesses to succeed in a rapidly evolving market.
We're a dynamic and forward-thinking company that values creativity, collaboration, and a passion for delivering exceptional results. Our team is comprised of talented professionals who share a common goal: to make a meaningful impact on the experiences industry.
FareHarbor Core Values:
- Client-Centric Approach
- Collaborative Culture
- Continuous Learning
- Accountability
- Integrity
- Adaptability
About the Role
We're seeking a highly skilled Performance Marketing Specialist to join our team. As a key member of our marketing department, you will play a critical role in executing and optimizing our clients' search marketing campaigns. Your expertise will help drive business growth and revenue for our clients.
Key Responsibilities:
- Campaign Management & Optimization
- Manage performance marketing campaigns for a portfolio of clients, focusing on direct advertising initiatives.
- Track, report, and analyze website analytics and PPC initiatives and campaigns.
- Optimize ad copy, landing pages, and overall campaign performance to maximize client ROI.
- Assist in the planning, execution, and optimization of paid search and display advertising campaigns on platforms such as Google Ads, Meta Ads, and Bing Ads.
- Monitor and analyze campaign performance data, making adjustments to improve ROI and achieve client goals.
- Conduct keyword research and create compelling ad copy to drive targeted traffic.
Requirements:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Advanced understanding of search engine marketing (SEM) and pay-per-click (PPC) advertising.
- Proven expertise with Google Ads, Google Analytics, and other relevant tools.
- Exceptional analytical skills with meticulous attention to detail.
- Excellent communication and leadership skills.
- Demonstrated ability to learn and adapt in a rapidly evolving environment.
- 3+ years of professional experience in performance/search marketing.
Preferred Qualifications:
- Strong knowledge of SEO best practices.
- Ability to use Looker Studio or Tableau as a reporting tool.
- Ability to query databases (MySQL).
- Experience in working with a portfolio of clients preferred.
- Google Ads Certification.
Benefits:
- Medical, dental, and vision coverage.
- 26 vacation days, 10 sick days, and 12 paid holidays per year.
- Global leave benefit.
- 22 weeks paid parental leave.
- 2 weeks paid grandparent leave.
- Extended care and bereavement leave.
- Life insurance policy.
- 401(k) and employer matching.
- Social hours and events.
- Team-building activities.
- Wellness benefits.
- Work-from-home assistance.
- Hybrid-friendly work environment.
- Paid volunteer hours.
Salary Range: $61,600-$92,400, plus 10% bonus potential.
