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Customer Engagement Marketing Manager

1 maand geleden

Amsterdam, Noord-Holland, Nederland Elsevier BV Company Voltijd
About the Role

The Customer Engagement Manager will focus on driving commercial retention and account growth goals, community engagement, and advocacy. They will also support the customer's business case for renewal to the customer's buying committee. This role requires a data and design-focused mindset, utilizing diverse marketing tactics like value-driven engagement, user insights, and strategic partnerships. As part of the Corporate marketing group, this position is crucial in designing successful, customer-centric programs for customer and corporate market success.

Responsibilities
  • Optimizing and exploring new opportunities to engage our corporate audience in a constantly evolving digital marketing landscape, to support recurring renewals and maximize customer retention via account growth opportunities
  • Defining and designing successful user engagement and community building strategies to drive awareness and adoption and build advocacy and trusted partnerships by demonstrating that our solutions and services positively impact research outcomes
  • Executing innovative marketing campaigns and partnering with product and marketing effectiveness teams to analyze data that will improve our impact on stimulating awareness and usage at scale across our Life Science and Engineering segments
  • Identifying, supporting, and developing champions in our corporate community
Requirements
  • Experience in customer-centric program development, community development, and multi-channel digital experience
  • Experience in managing programs with multiple stakeholders and delivering results in a global matrixed organization
  • Proven analytical skills and experience in using evidence-based data for marketing activity decision making and performance reporting
  • Excellent communication skills with verbal, written, interpersonal, and presentation skills
  • Strong customer focus. Experience in subscription businesses and Life Sciences or Medical fields
Work in a way that works for you

We promote a healthy work-life balance across the organization. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance, and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.

  • Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive
Working for you

We know that your well-being and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:

  • Dutch Share Purchase Plan
  • Annual Profit Share Bonus
  • Comprehensive Pension Plan
  • Home, office, or commuting allowance
  • Generous vacation entitlement and option for sabbatical leave
  • Maternity, Paternity, Adoption, and Family Care leave
  • Flexible working hours
  • Personal Choice budget
  • Variety of online training courses and career roadshows
  • Wellbeing programs and gym facility in the office
  • Internal communities and networks
  • Various employee discounts
  • Recruitment introduction reward
  • Work from anywhere
  • Employee Assistance Program (global)
  • Annual Event