Senior SEO Strategist
4 weken geleden
As a Senior Specialist SEO, you will be part of an iconic story at PVH, the growth platform for Calvin Klein and TOMMY HILFIGER. Our mission is to drive brand strength and relevance, connecting our global, iconic brands closer to where the consumer is going than ever before, today and with future generations.
The RoleYou will be responsible for defining and implementing Content and Off-site SEO strategies for Tommy Hilfiger and Calvin Klein brands, working closely with the senior Technical SEO Specialist to create a comprehensive SEO strategy that complements overall success. Your key responsibilities will include:
- Collaborating with the SEO Manager to drive sustainable organic growth to our business.
- Conducting content and keyword research to identify expansion and optimization opportunities based on competitors and industry trends.
- Performing regular content audits to identify and address issues like duplicated content and cannibalization.
- Utilizing SEO dashboards and reporting tools to identify areas for improvement in category and market performance.
- Creating search-optimized content, including page titles, meta descriptions, headers, image alt text, and on-page content.
- Implementing the off-site SEO strategy, collaborating with PR, affiliate, content, agency, and other relevant teams.
- Regularly aligning with the Paid Search team for keyword research, analysis, and testing to strike the right balance between organic and paid marketing efforts.
- Exploring technology and innovation to enhance on-site SEO content effectively and at scale, particularly within a content management system (CMS).
- Managing the Localization agency to drive growth in local markets and identify expansion opportunities.
- Working closely with other business units, from Ecommerce to Marketing, to promote SEO and share best practices and processes.
- Executing the channels' roadmap in alignment with the overall Marketing calendar and E-Commerce Strategy.
- Staying up-to-date on the latest SEO trends and algorithm updates and sharing significant trends and potential impacts with the team.
We are looking for a highly analytical and skilled individual with 5+ years of experience in working in a fast-paced digital agency, Ecom environment or performance marketing. You should have deep knowledge of tools like Google Search Console, Google Analytics 4, Looker, ScreamingFrog, Keyword Planner, Ahrefs, and SEMrush. You should be able to translate business questions and challenges into actionable & measurable solutions, and have a strong learn-it-all and entrepreneurial mentality. Knowledge of the retail & fashion industry is a plus.
Why PVH?At PVH, we value diversity and inclusivity, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion, or sexual orientation.
We offer a hybrid setup and working hours that suit you, in addition to meeting-free Fridays, work from anywhere 4 weeks a year, 25 days of paid holidays, mental health days, parental leave, home office allowance, commuting allowances, employee assistance programs, and pension schemes. We also offer exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and access to our nutritional and wellbeing programs. Whether you lead a team or contribute your own expertise, everyone is a leader at PVH. PVH University curates and delivers training programs for you to continuously develop your professional and personal goals.
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