B2B Growth Strategist

3 weken geleden

Amsterdam, Noord-Holland, Nederland Software Improvement Group Voltijd
Job Description

Software Improvement Group is seeking a talented B2B growth marketeer to join our Agile Proposition Team. As a key member of our team, you will be responsible for researching, testing, and learning from persona-based research to inform our proposition roadmap.

Key Responsibilities

  • Gather and analyze data to validate value early-stage propositions and turn assumptions into assets for evidence-based decisions.
  • Organize fact-based feedback, both qualitative and quantitative, to set the right priorities to improve on.
  • Evaluate and select the digital channels and platforms for our key personas.
  • Produce and validate content on MVPs and full end-to-end propositions.
  • Translate proposition insights and learning into G2Market deliverables for sales and marketing.
  • Guide other team members to work according to Agile and lean start-up principles.
  • Set up customer research as a vehicle to inform thinking and discover problems worth solving, create personas and customer journeys.

Requirements

  • At least 4 years of relevant work experience.
  • Proven track record working with innovation metrics and validation methodologies in early-stage propositions, online and offline.
  • Understanding and delivering the user experience our customers expect, owning the jobs to be done and understanding the problem and needs thoroughly.
  • Combining quantitative and qualitative insights to determine market needs and opportunities.
  • Customer development: deeply understanding the (experience) needs and behavior of our customers and applying professional interview and research techniques.
  • Setting up a hypothesis test to test digital content to make significant steps on increased awareness and conversion to appointments, preferably in a B2B environment.
  • Both quantitative and qualitative research methods; user interviews, surveys, prototyping user flows, experiment design, conversion optimization, rapid MVP building, and usability testing.
  • Acquisition channels/tools; LinkedIn, Salesforce, Slack, Google Ads, SEO, SEA, referrals.
  • Tracking and (content) analytics: measurement plans, event tracking, GA dashboards.
  • General understanding of growth metrics and tools.
  • Experience in innovation methodologies and principles like a lean startup.
  • Strong analytical and conceptual skills, proven ability to measure and analyze data.
  • Understanding and speaking both the Dutch and English languages are a must-have.
  • Experience in working with Scrum in an agile team.

What We Offer

You will receive an intensive onboarding program on SIG's proposition and customer insights. We will help you achieve your goals through continuous professional development and regular career progression sessions.

We are not interested in people who are looking for just a job. We are interested in people who are looking to change the world and believe this can be done through empathizing with our personas and living by their insights and needs.

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