Digital Marketing Strategist

19 uur geleden

Amsterdam, Noord-Holland, Nederland Booking Voltijd
About the Role

The Digital Marketing Specialist in the Meta Commercial team is responsible for managing CPC-based advertising campaigns on Metasearch sites. You will work in the highly impactful and prominent Metasearch track that sits at the core of the Travel industry where you will help shape Booking's Meta strategy.

Main Responsibilities
  • Day-to-day management of strategic advertising campaigns on meta search websites
  • Lead/own projects from start to finish: research, identify, prioritize, gain consensus, implement and measure the results
  • Use data to identify and prioritize work that drives value to the team and/or company
  • Partner with internal and external collaborators from across the globe and across departments
  • Work closely with the analytics team to optimize ad spend towards defined critical metrics.
  • Analyze performance data and translate this into tactics to drive growth for the business while maintaining return on investment
  • With the team, brainstorm and develop creative solutions for digital marketing opportunities
Requirements
  • 3+ years relevant experience in digital marketing
  • Fluent in English, written and spoken, any other language a plus
  • Basic understanding and experience in analytics & SQL
  • Commercial awareness & solid understanding of digital marketing KPIs
  • Experience managing external relationships
  • Ownership of performance targets and proof of achieving them
  • Experience in working with data reporting tools (Tableau, Google Data Studio or similar)
  • Proficient user of Excel/Google Sheets
  • Project management skills and task prioritization
  • Ability to influence partners and peers
Preferred Qualifications
  • Experience managing large budgets
  • Metasearch experience
  • Strong analytical skills
  • Experience working with DSI (data scientists) / MLS (machine learning scientists) & developers
  • Product Management / Project Management experience
What We Offer

At Booking, we believe in the importance of diversity and inclusion in the workplace. We strive to create an environment where everyone feels valued and empowered to contribute their best work. If you're passionate about digital marketing and want to be part of a dynamic team that's shaping the future of travel, we'd love to hear from you.

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