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Senior Brand Manager Heinz

2 maanden geleden


Amsterdam, Noord-Holland, Nederland The Kraft Heinz Company Voltijd
About the Role

We are seeking a highly skilled Senior Brand Manager to join our team at The Kraft Heinz Company. As a key member of our Benelux business unit, you will be responsible for defining the future strategy of Heinz in the region, driving excellence in execution, and influencing our EPDM innovation strategy and roadmap.

Key Responsibilities
  • Lead the brand strategy for Heinz in the Benelux, both in Retail and Away from Home (AFH)
  • Define innovation opportunities and roll-out of innovations in the local market
  • Develop the communications strategy and comms plan to land the brand in culture, working together with the regional (EPDM) Heinz brand team
  • Define the Brand building strategy for AFH to activate the brand front of house (consumer facing)
  • Understand consumers' needs and identify relevant consumer insights
  • Prepare 3 years strategy and country annual plans together with the category team
  • Ensure excellent execution of agreed plans in the local market
  • Monitor competitive activities
  • Tight control of allocated marketing budget
  • Daily management of one direct report
  • Support the marketing director in the marketing transformation, with thought leadership on capability building, creativity, inspirational sessions, and team engagement
Requirements
  • Relevant master's degree
  • 6+ years of work experience in FMCG Marketing with strong functional marketing knowledge
  • Experience in the innovation process
  • Fluency in English and Dutch
  • Previous management experience is a plus
What We Offer
  • An ambitious employer who wants the best for you
  • A fast career track with opportunities for growth and development
  • A competitive salary, many benefits, and an excellent bonus structure
  • Room for new ideas and a collaborative work environment