Performance Marketing Specialist

13 uur geleden

Amsterdam, Noord-Holland, Nederland Fareharbor Voltijd
About FareHarbor

FareHarbor is a leading provider of reservation software for tours, activities, and attractions. Our mission is to make experiences better for everyone.

We're a global company with a team of over 700 people, and we're passionate about pioneering an industry that's shaping the future of travel.

Our Core Values
  • Think Client First
  • We Are One 'Ohana
  • Be Curious and Learn
  • Own It.
  • Act With Integrity
  • Embrace the Challenge
About the Role

We're seeking a Performance Marketing Specialist to join our team. As a key member of our distribution and commercial teams, you'll play a critical role in executing and optimizing our clients' search marketing campaigns.

Responsibilities will include:

  • Managing performance marketing campaigns for a portfolio of clients, focusing on direct advertising initiatives.
  • Tracking, reporting, and analyzing website analytics and PPC initiatives and campaigns.
  • Optimizing ad copy, landing pages, and overall campaign performance to maximize client ROI.
  • Assisting in the planning, execution, and optimization of paid search and display advertising campaigns on platforms such as Google Ads, Meta Ads, and Bing Ads.
  • Monitoring and analyzing campaign performance data, making adjustments to improve ROI and achieve client goals.
  • Conducting keyword research and creating compelling ad copy to drive targeted traffic.
Requirements
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Advanced understanding of search engine marketing (SEM) and pay-per-click (PPC) advertising.
  • Proven expertise with Google Ads, Google Analytics, and other relevant tools.
  • Exceptional analytical skills with meticulous attention to detail.
  • Excellent communication and leadership skills.
  • Demonstrated ability to learn and adapt in a rapidly evolving environment.
  • 3+ years of professional experience in performance/search marketing.
Preferred Qualifications
  • Strong knowledge of SEO best practices.
  • Ability to use Looker Studio or Tableau as a reporting tool.
  • Ability to query databases (MySQL).
  • Experience in working with a portfolio of clients preferred.
  • Google Ads Certification.
Benefits
  • Medical, dental, and vision coverage.
  • 26 vacation days, 10 sick days, and 12 paid holidays per year.
  • Global leave benefit, 22 weeks paid parental leave, 2 weeks paid grandparent leave, extended care and bereavement leave, life insurance policy.
  • 401k and employer matching.
  • Social hours and events, team-building.
  • Educational opportunities.
  • Wellness benefits (Headspace subscription and wellness webinars).
  • Work-from-home assistance.
  • Hybrid friendly.
  • Paid volunteer hours.
Salary Range:

$61,600-$92,400, plus 10% bonus potential.

Please note you must be authorized to work in the United States for this position.

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