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Product Marketing Manager
2 weken geleden
About the Role
We are seeking a skilled Product Marketing Manager to join our team at Yokogawa Test & Measurement. As a technical authority within the marketing team, you will combine your expertise in product marketing with strategic insight to position our measurement solutions strongly in the European market.
Key Responsibilities
- Market Analysis & Technical Strategy:
- Analyze technical market developments and identify niche applications.
- Develop positioning strategies for advanced measurement instruments used in R&D, production, and quality assurance.
- In-Depth Technical Marketing:
- Dive into technical specifications of oscilloscopes, data acquisition systems, and power analyzers.
- Translate complex technical features into clear and compelling customer benefits.
- Create technical whitepapers, application examples, and benchmark documentation.
- Technically Driven Campaigns:
- Design and execute marketing campaigns focused on innovations like high-resolution data logging and precision power measurements.
- Ensure technically sound content that resonates with R&D engineers and procurement professionals.
- Product Launches & Technical Positioning:
- Lead go-to-market activities for the introduction of new measurement solutions.
- Collaborate with product management to align specifications with market needs.
- Technical Customer Engagement & Market Insight:
- Engage with engineers and end users to understand their measurement requirements.
- Gather field feedback to continuously improve product offerings.
- Digital Technical Content:
- Develop technical blogs, tutorials, and webinars.
- Use SEO to target technical keywords that align with the engineer's buying journey.
- Cross-Functional Technical Communication:
- Coordinate with Sales Engineers, R&D, Service, and Calibration teams on technical features, support, and positioning.
- Report market insights and technical opportunities to management.
