GTM Manager

Job Title: GTM Manager - Seasonal Marketing Specialist

Job Summary: We are seeking a highly skilled GTM Manager to lead our seasonal marketing initiatives, product launches, and category marketing roadmaps. The ideal candidate will have a comprehensive understanding of the fashion industry, strong project management skills, and the ability to work collaboratively across multiple departments.

Key Responsibilities:

* Develop and maintain a comprehensive seasonal marketing calendar, including main campaigns, secondary stories, and product launches.
* Coordinate with design, product, and sales teams to synchronize marketing activities with aligned product focus, product availability, and seasonal timelines.
* Create seasonal third-party sell-in tools, including lookbooks, line sheets, and product catalogs, to support wholesale partners and retailers.
* Design and oversee the creation of seasonal marketing programs that provide clear guidelines for 3rd parties, ensuring consistency in brand messaging and visual identity across all channels.
* Lead the end-to-end process of seasonal campaign development, starting with the creation of a cross-functional brief, working closely with marketing, channels, and market research manager.

Qualifications:

* Bachelor's degree in Marketing, Fashion Management, Business Administration, or a related field.
* Minimum of 5 years of experience in a GTM, product marketing, or brand management role within the fashion industry.
* Proven track record in managing complex marketing campaigns and product launches.

What We Offer:

* Hybrid work environment
* 25 vacation days & the possibility to buy and sell days
* Working in an international environment
* Access to the Hunkemöller Academy to further develop yourself
* A 25% employee discount on all Hunkemöller products

About Us:

Hunkemöller is a leading international retailer of lingerie and swimwear. We are committed to providing our customers with the best possible shopping experience and to creating a positive and inclusive work environment for our employees.

How to Apply:

If you are a motivated and experienced professional looking for a new challenge, please submit your application, including your CV and a cover letter, to our recruitment team.

We look forward to hearing from you

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