GTM Manager

GTM Manager - Integrated Marketing Expert

We are seeking a highly skilled GTM Manager to lead our integrated marketing efforts. As a key member of our team, you will be responsible for developing and executing strategic plans to drive business growth and brand awareness.

Key Responsibilities:

• Seasonal Marketing Calendar Planning:
  • Develop and maintain a comprehensive seasonal marketing calendar, ensuring alignment with brand and business strategy.
  • Coordinate with design, product, and sales teams to synchronize marketing activities with aligned product focus and seasonal timelines.
• B2B Market Launch:
  • Create seasonal third-party sell-in tools, including lookbooks, line sheets, and product catalogs, to support wholesale partners and retailers.
  • Develop and implement B2B marketing programs and guidelines to enhance brand presentation and drive sales through third-party channels.
• Seasonal Marketing Programs & Guidelines:
  • Design and oversee the creation of seasonal marketing programs that provide clear guidelines for 3rd parties, ensuring consistency in brand messaging and visual identity across all channels.
  • Collaborate with external partners to tailor programs to specific markets, channels, and retail environments.
• Campaign Management:
  • Lead the end-to-end process of seasonal campaign development, starting with the creation of a cross-functional brief, working closely with marketing, channels, and market research manager.
  • Oversee the production and delivery of a final 360-degree campaign, ensuring its effective translation across the media mix, including digital, print, social media, and in-store channels.
  • Post-campaign, create consolidated recaps of the results across the media and channel mix, including product sell-through. Present and share results with stakeholders.
• Product and Category Marketing Roadmaps:
  • Develop and manage marketing roadmaps for key products and categories, aligning them with overall brand and business objectives.
  • Monitor and adjust roadmaps based on market feedback, sales performance, and emerging trends.

Qualifications:

• Education: Bachelor's degree in Marketing, Fashion Management, Business Administration, or a related field. A Master's degree is a plus.
• Experience:
  • Minimum of 5 years of experience in a GTM, product marketing, or brand management role within the fashion industry.
  • Proven track record in managing complex marketing campaigns and product launches.
• Skills:
  • Exceptional strategic planning and project management skills.
  • Strong understanding of fashion industry dynamics, market trends, and consumer behavior.
  • Excellent written and verbal communication skills, with the ability to convey ideas clearly and persuasively.
  • Creative thinker with a keen eye for design and branding.
  • Proficiency in using marketing tools and platforms for campaign management and analytics.
• Attributes:
  • Highly organized, detail-oriented, and able to manage multiple projects simultaneously.
  • Strong collaborative skills with the ability to work effectively across different departments and with external partners.
  • Adaptable and proactive in responding to market changes and challenges.

What We Offer:

• Hybrid work environment;
• 25 vacation days & the possibility to buy and sell days;
• Working in an international environment;
• Access to the Hunkemoller Academy to further develop yourself;
• A 25% employee discount on all Hunkemoller products;

Hunkemoller strives to be a much-loved, social, and inclusive brand. A place where people love to work, are proud of the brand, and where we create true brand ambassadors. Working in a passionate, energetic, design-led, and performance-driven environment where our key customer persona 'Shero' sits at the heart of everything we do. Hunkemoller is certified TOP EMPLOYER of the Netherlands 2024, which underlines our people initiatives and achievements.

Together Tomorrow – Join a Retailer that's on the move to be better for our planet, better for people, better together From diversity & inclusion, reducing waste, to product care and how we work with our suppliers, our Together Tomorrow initiative reflects what we do and helps drive change across our business. Ready to help us achieve our ambitious goals? Wherever you'll start working with us, if in Stores or our HQs, you can contribute

Apply now with your CV (in English) or LinkedIn profile only. In case of any questions, please contact our Recruitment team via recruitment@hunkemoller.com.

For this role, we're not looking to work with external agencies.

Get familiar with our application process:

• 10 seconds Application Send your application Our tip: no motivation letter required; we have something much better - see step 2
  
• Video Interview on-demand We hire for attitude, hence why we're looking forward to getting to know you even better
  
• Live interview(s) Get invited to chat with us...
  
• Offer Land your dream job with us
  
• Hired Welcome to Hunkemoller - You'll sign your digital contract and are ready to start.
  
• Onboarding & Development Journey Start your career - kick off with our Onboarding & grow your talents.
  

Your benefits if you join a TOP EMPLOYER:

• Internal Learning Platform
• Flexible Working Hours
• Dynamic and Fast-Paced Environment
• Restaurant on site with freshly-made food
• Lifestyle Workshops
• Collective Company Insurance Discount
• Support in Travel Expenses
• Community Events
• Pension Support
• Staff Discount
• Performance Reviews
• Hybrid Working Module & Home Office Allowance