Digital Platforms Manager
7 dagen geleden
We are seeking a highly skilled Digital Platforms Manager to join our team at Danone. As a key member of our Integrated Brand Communications team, you will be responsible for the day-to-day operations, maintenance, and sustainable performance of our portfolio of FMCG brands' websites in Belgium and the Netherlands.
Your scope will include technical SEO, link building, security, and page speed, as well as overseeing and managing our platforms' referencing, stability, reporting, necessary bug fixes, and alignment with business goals.
Key Responsibilities:
- Represent the business and lead the successful migration of 40+ BNL website domains.
- Work closely with multiple stakeholders to cover the full project lifecycle from gathering requirements and understanding the user journey to coding the front-end and liaising with our technical team on back-end development.
- Partner with the BNL Danone IT team and/or an external vendor for back-end development, overseeing front-end and content migration into AEM, leading SEO, UX, and UAT, validating website modifications with business owners, and Go Live acceptance.
- Maintain and improve the performance of our websites, ensuring they meet business needs and are secure, fast, and user-friendly.
- Develop and implement strategies to optimize platform use and performance within allocated budget.
Requirements:
- Good knowledge of CMS, ideally Adobe Experience Manager (content, front-end, and website infrastructure) to effectively communicate with development teams.
- Understanding of journey maps production, personas, scenarios, process flows, information architecture diagrams.
- Deep knowledge of SEO: from strategy to implementation.
- Data analysis skills, with the ability to analyze data, think critically, and apply data to inform design decisions.
- Understanding of responsive and adaptive design principles, with the ability to translate designs across multiple devices and platforms.
- Ai tools and marketing automation familiarity.
- Understanding of user data protection principles and GDPR compliance in web applications.
- Knowledge of website analytics tools to inform design decisions and iterate on user experience.
What We Offer:
- A competitive salary and yearly bonus.
- A premium free pension.
- Great discounts on health insurance and Danone products.
- 30 days of annual leave (with the opportunity to purchase more).
We are an equal opportunities employer and welcome applications from diverse candidates. If you are a motivated and experienced professional looking for a new challenge, please apply via this website.
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