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Senior Director, Product Marketing Strategist
2 maanden geleden
Product Marketing Leadership Role
Billtrust is seeking a highly skilled Senior Director, Product Marketing to play a key role in the market success of our solutions. As a senior marketing executive, you will be responsible for developing and implementing go-to-market efforts, collaborating with cross-functional teams, and driving marketing strategy to capitalize on opportunities.
Key Responsibilities:
- Develop and execute product launch plans, including market sizing, segmentation, targeting, and product value proposition.
- Collaborate with Product Management to understand the product roadmap and capabilities, and ensure alignment with customer needs and the customer journey.
- Own product launch planning, including planning, creating, and leading the launch of new product releases or service offerings.
- Develop strategy and manage marketing programs that drive demand for our solutions.
- Implement programs to support cross-sell/upsell opportunities.
- Renew positioning for Billtrust by creating a customer-informed, differentiated position in the market with strong, achievable aspirations.
- Develop messaging and value propositions tied back to the central positioning framework.
- Lead analyst product briefings in partnership with the marketing communication and product management teams.
Requirements:
- BA/BS degree combined with 10+ years of proven success in Product Marketing or Product Management leadership roles.
- In-depth knowledge of both SaaS and Fintech; payments experience is a strong plus.
- Experience in effective strategic planning and collaboration with Sales, Business Development, and Product Management.
- Deep knowledge of and experience in developing market positioning by target persona, competitive differentiation, and the programs needed to reach enterprise as well as mid-market audiences.
- Excellent written communication skills and well-honed presentation skills.
- Strong interpersonal and relationship-building skills.
- Willingness to travel at least 20% of the time.
What We Offer:
- Hybrid work environment with flexible working hours.
- A culture that lives its values, with opportunities for growth and development.
- Recognition and rewards for hard work and outcomes achieved.
- Minimal bureaucracy and a focus on ownership and accountability.
- A unique and inclusive work environment that values diversity and celebrates individual perspectives.
About Billtrust:
Billtrust is a B2B order-to-cash software and digital payments market leader, helping the world's leading brands get paid faster while transitioning from expensive paper invoicing and check acceptance to efficient electronic billing and payments.
