Web Analytics Specialist

5 dagen geleden

Rotterdam, Zuid-Holland, Nederland Sana Commerce Voltijd
Job Title: Web Analytics Engineer

Job Summary:

We are seeking a skilled Web Analytics Engineer to join our team at Sana Commerce. As a Web Analytics Engineer, you will be responsible for configuring and maintaining web analytics tools, developing and maintaining actionable dashboards and reports, and analyzing web traffic patterns, user behaviors, and product performance.

Key Responsibilities:

- Configure and maintain web analytics tools and develop & maintain actionable dashboards and reports.
- Collect and validate web traffic and conversion data.
- Integrate analytics data with other data sources for comprehensive analysis.
- Analyze web traffic patterns, user behaviors, and product performance.
- Provide actionable insights and recommendations to improve user engagement and conversion rates.
- Collaborate with marketing, product, and development teams to define key metrics and KPIs.
- Assist analysts to pull the right data from the warehouse for visualization purposes.
- Identify and troubleshoot data collection and reporting issues.
- Support product teams in conducting A/B testing and other optimization experiments.

Requirements:

- Bachelor's degree in Computer Science, Data Science, Marketing, or a related field.
- 2-4 years of experience in Web Analytics Engineering or a comparable role.
- Strong proficiency in web analytics tools (e.g. Google Analytics, Adobe Analytics, etc., preferably PiwikPro).
- Proficient with SQL and data visualization tools (e.g. Tableau, Looker Studio etc., preferably Power BI & DAX).
- Familiar with HTML/JavaScript and related web technologies.
- Strong analytical and problem-solving skills, ability to interpret complex data and translate it into actionable insights.
- Experience with conversion rate optimization is a plus.
- Detail-oriented with a focus on accuracy.

About Sana Commerce:

At Sana Commerce, we value entrepreneurial spirit, result-driven approach, customer-centricity, team spirit, and a learning mindset. If you're passionate about web analytics and data insights, and you're looking for a challenging role in a dynamic team, we encourage you to apply.

How to Apply:

If you're interested in this opportunity, please submit your application with a cover letter explaining your motivation for the role of Web Analytics Engineer.

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