Web Optimization Specialist
6 dagen geleden
About Coders Connect
Coders Connect is thrilled to partner with a global e-commerce leader, aiming to elevate their digital experience and engage users more meaningfully. We're looking for a Senior Web Analyst with a sharp eye for user behaviour analysis to help optimize and personalize the online experience, driving business growth and enhancing the customer journey.
Role Overview
In this dynamic role, you will analyze user interactions, identify behavioural trends, and find key areas to optimize website performance. You'll turn data into actionable insights, refining the user experience through strategic A/B testing, dashboard creation, and cross-functional collaboration. As a champion of data integrity and user privacy, you'll ensure accuracy in data collection and contribute to the technical evolution of the platform's analytics capabilities.
Key Responsibilities
- User Behavior Analysis: Dive deep into user behavior, uncovering trends, pain points, and opportunities to improve website flow, engagement, and conversion rates.
- Data-Driven Dashboards & Reporting: Develop and maintain dashboards that track essential KPIs, equipping stakeholders with actionable insights and clear performance metrics.
- A/B Testing for User Journey Optimization: Lead A/B testing efforts, from hypothesis generation to execution and analysis, using results to continuously enhance the user journey.
- Cross-functional Collaboration: Partner closely with product managers, developers, and stakeholders to implement data-informed changes that align with business objectives.
- Data Quality & Privacy Compliance: Ensure data accuracy and uphold privacy standards across all analytics operations, maintaining trust and transparency with users.
- Technical Implementation & Documentation: Optimize and implement tools such as Google Analytics (GA4) and Tag Manager, providing clear documentation for seamless data processes.
Requirements
- Experience: 3+ years in web analytics or product performance analysis within an e-commerce environment, with a strong focus on user behavior insights and website optimization.
- Analytical Mindset & Problem-Solving Skills: Proven ability to extract meaningful insights from data, with an interest in exploring data science methods for advanced analysis.
- Proactive & Self-Driven: Resourceful and hands-on, with a proactive approach to identifying website improvements.
- User-Centric Perspective: Passionate about enhancing the digital experience and driving business growth through improved user journeys and optimized performance metrics.
We are offering a competitive salary range of $120,000 - $150,000 per year, depending on your level of experience and qualifications.
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