Conversion Rate Optimization Specialist

1 week geleden


Amsterdam, Noord-Holland, Nederland Picnic Voltijd
About the Role

We're seeking a skilled Conversion Rate Optimization Specialist to join our team at Picnic. As a key member of our digital team, you'll play a crucial role in driving website conversions and enhancing user experiences.

Key Responsibilities
  • Optimize website performance and user experience through data-driven decision-making and strategic initiatives.
  • Analyze user behavior and feedback to identify opportunities for improvement and implement changes to increase conversions.
  • Collaborate closely with stakeholders, including the employer branding team, web team, and recruitment operations, to align website content and functionality with business goals and user needs.
  • Monitor website performance metrics and prepare regular reports to inform decision-making and highlight the impact of implemented changes.
  • Actively implement changes directly on the website, including updating content, tweaking design elements, and making technical adjustments to enhance user experience and conversion rates.
Requirements
  • 1-3 years of experience in CRO or a related field.
  • Strong communication and collaboration skills, with the ability to work effectively with various stakeholders.
  • Structured and analytical, with proficiency in data analysis and translating insights into actionable strategies.
  • Technical skills, including proficiency with CMS, web analytics tools, A/B testing tools, and basic HTML/CSS.
  • User-centric, with a focus on understanding and meeting user needs to enhance website experience and conversions.
  • Proactive, with a commitment to staying up-to-date with industry trends and implementing innovative solutions for better engagement and conversions.
What We Offer
  • A dynamic and diverse work environment with opportunities to challenge yourself and grow.
  • A competitive compensation package and pension plan.
  • 25 vacation days per year and a hybrid-working model to support work-life balance.
  • Access to professional development opportunities, including the Picnic Tech Academy and tailored soft skills training.
  • A comprehensive benefits package, including free professional language courses and mental health support.


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