Marketing Performance Specialist: Scaling Mobile App Growth

2 dagen geleden

Amsterdam, Noord-Holland, Nederland SkinVision Voltijd
Marketing Performance Specialist: Scaling Mobile App Growth

About SkinVision

We're revolutionizing skin health through our innovative mobile app. Our mission is to empower individuals with tools to detect skin cancer early, reduce unnecessary visits, and make the healthcare system more efficient. We're looking for a driven marketing specialist to help us scale our app and expand our reach.

Position Overview

We seek a dynamic and analytical marketing performance specialist with experience in mobile app growth marketing and conversion optimization. This individual will collaborate closely with the Marketing Manager to drive the growth of our app by optimizing user acquisition, engagement, and retention strategies. The ideal candidate will have hands-on experience in mobile marketing, app funnel analysis, and growth hacking techniques that drive app performance.

Key Responsibilities

  • SEO Optimization: Develop and execute SEO strategies to improve app visibility and organic search rankings in app stores and search engines.
  • Digital Paid Advertising: Plan, execute, and optimize digital ad campaigns (Google Ads, Facebook Ads, etc.) to drive app installs, user acquisition, and conversions.
  • Mobile App Conversion Optimization:
    • Analyze the app funnel and identify key areas for improvement to maximize conversion rates from installs to active users and paying customers.
    • Implement and test conversion optimization strategies across the app, including onboarding flows, in-app messaging, and retention tactics.
  • Consumer Engagement Channels:
    • Manage and optimize email marketing campaigns targeting specific user segments.
    • Oversee in-app communication, including push notifications and in-app messaging, to drive user engagement and retention.
  • Growth Hacking: Identify and execute new growth opportunities, leveraging creative and data-driven approaches to boost app performance.
  • Campaign Performance Reporting: Monitor, analyze, and report on the effectiveness of marketing campaigns, providing insights and recommendations for continuous improvement.
  • Managing Freelancers and Agencies: Oversee relationships with external freelancers and agencies, ensuring that their work aligns with our growth objectives. This includes setting clear expectations, managing timelines, providing feedback, and ensuring that deliverables meet quality standards.

Key Qualifications

Experience

  • 3 - 5 years of experience in growth marketing, specifically in mobile app businesses.
  • Proven track record of running successful SEO campaigns, digital paid ads, and consumer engagement channels for mobile apps.
  • Demonstrated experience in mobile app conversion optimization, with a deep understanding of mobile marketing principles and funnel analysis.

Salary

The estimated salary for this position is approximately €80,000 per year, depending on experience.

Benefits

We offer a competitive salary, benefits package, and opportunities for professional growth and development.

Mindset

  • Data-driven and analytical, with a passion for testing and optimizing campaigns.
  • Creative problem-solver with a growth hacking mentality, always looking for new ways to drive app performance and conversion rates.
  • Collaborative team player with strong communication skills and the ability to work in a fast-paced environment.
  • Ownership and Proactivity: Demonstrates a strong sense of ownership and accountability, capable of working independently, driving initiatives without needing constant direction, and proactively identifying opportunities and solutions.
  • Curiosity and Exploration: Eager to explore uncharted territories, constantly seeking new opportunities, ideas, and innovative approaches to drive growth.

  • Mobile App Growth Marketing Strategist

    2 weken geleden

    Amsterdam, Noord-Holland, Nederland SkinVision Voltijd

    Mobile App Growth Marketing SpecialistAbout SkinVisionAt SkinVision, we're a mission-driven company transforming the way people monitor and manage their skin health through our innovative mobile app. Our goal is to empower individuals with tools to detect skin cancer early and make the healthcare system more efficient. We're looking for a driven Mobile App...

  • Mobile App Growth Marketing Expert

    3 weken geleden

    Amsterdam, Noord-Holland, Nederland SkinVision Voltijd

    Mobile App Growth Marketing ExpertAbout SkinVisionWe are looking for a highly skilled Mobile App Growth Marketing Expert to join our team at SkinVision. The ideal candidate will have a strong background in mobile app growth marketing and conversion optimization, with a proven track record of driving app growth through user acquisition, engagement, and...

  • Digital Growth Marketing Specialist

    2 uur geleden

    Amsterdam, Noord-Holland, Nederland SkinVision Voltijd

    Digital Growth Marketing SpecialistAbout SkinVision: Revolutionizing Skin Health Through InnovationSkinVision is a pioneering company that empowers individuals to monitor and manage their skin health through its innovative mobile app. Our mission is to make a positive impact on people's lives by detecting skin cancer early, reducing unnecessary visits, and...

  • Growth Marketing Strategist

    2 weken geleden

    Amsterdam, Noord-Holland, Nederland SkinVision Voltijd

    Growth Marketing SpecialistAbout SkinVisionSkinVision is a pioneering mobile app that empowers individuals to monitor and manage their skin health. Our mission is to revolutionize the way people detect skin cancer early, reduce unnecessary visits, and make the healthcare system more efficient. We're passionate about making a positive impact, and we're...

  • Growth Marketing Strategist

    4 weken geleden

    Amsterdam, Noord-Holland, Nederland SkinVision Voltijd

    Growth Marketing StrategistAbout SkinVisionAt SkinVision, we're revolutionizing how people monitor and manage their skin health through our innovative mobile app. Our mission is to empower individuals with tools to detect skin cancer early, reduce unnecessary visits, and make the healthcare system more efficient, with the ultimate goal of saving lives. We're...

  • Growth Marketing Strategist

    4 weken geleden

    Amsterdam, Noord-Holland, Nederland SkinVision Voltijd

    Growth Marketing StrategistAbout SkinVisionWe're revolutionizing how people monitor and manage their skin health through our innovative mobile app. Our mission is to empower individuals with tools to detect skin cancer early, reduce unnecessary visits, and make the healthcare system more efficient, with the ultimate goal of saving lives. We're passionate...

  • Growth Marketing Specialist

    3 weken geleden

    Amsterdam, Noord-Holland, Nederland Picnic Voltijd

    Picnic is looking for a talented Growth Marketing Specialist to drive online campaigns and push performance marketing to new heights.About the RoleThis is a unique opportunity to join a rapidly growing scale-up in the e-commerce industry and make a real impact on our business. As a Growth Marketing Specialist, you will be responsible for crafting and...

  • Performance Marketing Specialist

    3 weken geleden

    Amsterdam, Noord-Holland, Nederland Picnic Voltijd

    About PicnicWe're a fast-growing company revolutionizing the way people buy groceries with our innovative and sustainable app-only service. Our diverse team is passionate about developing cutting-edge technologies and processes to ensure we continue to grow rapidly without missing a beat.Job DescriptionWe're looking for a talented Performance Marketing...

  • Growth Marketing Analyst

    4 weken geleden

    Amsterdam, Noord-Holland, Nederland Picnic Voltijd

    About PicnicPicnic is a pioneering grocery delivery service that's revolutionizing the way people shop for groceries. Our innovative app-only platform offers a seamless and sustainable shopping experience. We're looking for a talented Growth Marketing Analyst - Data Insights Specialist to join our team and help drive our growth.About the RoleWe're seeking a...

  • Growth Marketing Specialist

    2 weken geleden

    Amsterdam, Noord-Holland, Nederland Picnic Voltijd

    About the RoleWe are seeking a skilled Growth Marketing Specialist to join our team at Picnic. The ideal candidate will have a strong background in data analysis and marketing, with experience in working with large datasets and developing actionable insights. Key Responsibilities• Analyze data to measure performance marketing campaigns and identify...

  • Digital Marketing Strategist for Skin Health App

    7 dagen geleden

    Amsterdam, Noord-Holland, Nederland SkinVision Voltijd

    About the RoleWe are seeking a highly skilled Digital Marketing Strategist to join our team at SkinVision. As a key member of our marketing department, you will be responsible for developing and executing comprehensive digital marketing strategies to drive growth, increase user engagement, and improve brand awareness.Key ResponsibilitiesSEO Optimization:...

  • Growth Marketing Analyst

    4 weken geleden

    Amsterdam, Noord-Holland, Nederland Picnic Voltijd

    At Picnic, we're revolutionizing the way people shop for groceries with our innovative and sustainable app-only service. We're looking for a talented Growth Marketing Analyst to join our team and help us drive our online campaigns to new heights.About the RoleThis is a unique opportunity to work in a fast-paced environment and contribute to the growth of our...

  • Transformation Specialist for Skin Health Revolution

    1 week geleden

    Amsterdam, Noord-Holland, Nederland SkinVision Voltijd

    At SkinVision, we're on a mission to empower individuals with tools to detect skin cancer early and reduce unnecessary visits. Our innovative mobile app is at the forefront of this revolution.Key ResponsibilitiesGrowth Strategy Development: Collaborate with our Marketing Manager to drive user acquisition, engagement, and retention strategies.Digital...

  • Digital Marketing Performance Catalyst

    1 week geleden

    Amsterdam, Noord-Holland, Nederland Picnic Voltijd

    Role OverviewWe are seeking a highly skilled Growth Marketing Analyst to join our team at Picnic in Amsterdam. As a key member of our growth and performance teams, you will be responsible for crafting impactful campaigns across all digital channels and driving business growth.About the JobIn this role, you will analyze data to measure performance marketing...

  • Growth Marketing Analyst

    1 maand geleden

    Amsterdam, Noord-Holland, Nederland Picnic Voltijd

    About the RoleWe're seeking a talented Growth Marketing Analyst to join our team at Picnic, a revolutionary grocery delivery service. As a key member of our growth team, you'll be responsible for analyzing data to measure the performance of our marketing campaigns, identifying opportunities, and providing actionable insights to drive business growth.Key...

  • Performance Marketing Expert

    3 weken geleden

    Amsterdam, Noord-Holland, Nederland Picnic Voltijd

    Job Description: At Picnic, we're pushing the boundaries of innovation in the online grocery market. As a Performance Marketing Expert, you'll play a pivotal role in shaping our digital strategy, driving growth, and elevating our brand presence. About the Role:As a key member of our growth team, you'll be responsible for analyzing data, crafting impactful...

  • High-Growth Marketing Strategist

    1 week geleden

    Amsterdam, Noord-Holland, Nederland Picnic Voltijd

    At Picnic, we're revolutionizing the grocery shopping experience with our innovative and sustainable app-only service. Our cutting-edge technologies and processes enable us to grow rapidly without missing a beat.About YouWe're seeking a passionate Growth Marketing Analyst to elevate our online campaigns and push performance marketing to new heights. In this...

  • Growth Marketing Analyst

    4 weken geleden

    Amsterdam, Noord-Holland, Nederland Picnic Voltijd

    About PicnicWe're a fast-growing online supermarket revolutionizing the way people buy groceries with our innovative and sustainable app-only service. Our team is passionate about developing cutting-edge technologies and processes to ensure we continue to grow rapidly without missing a beat.Job DescriptionWe're looking for a skilled Growth Marketing Analyst...

  • Growth Marketing Analyst

    4 weken geleden

    Amsterdam, Noord-Holland, Nederland Picnic Voltijd

    About PicnicWe're a fast-growing online supermarket revolutionizing the way people buy groceries with our innovative and sustainable app-only service. Our team is passionate about developing cutting-edge technologies and processes to ensure we continue to grow rapidly without missing a beat.Job DescriptionWe're looking for a talented Growth Marketing Analyst...

  • Display and Video Performance Marketing Lead

    2 weken geleden

    Amsterdam, Noord-Holland, Nederland Just Eat Takeaway Voltijd

    As a seasoned professional, you will play a vital role in the Performance Marketing team at Just Eat Takeaway. Your expertise in Performance Marketing will drive future strategies and setups for our Display & Video channels.You will work closely with cross-functional teams to develop and implement category-leading playbooks for Paid Performance Marketing...