Digital Conversion Strategist

1 week geleden

Amsterdam, Noord-Holland, Nederland Picnic Voltijd

About the Role:

At Picnic, we're seeking a skilled CRO Specialist to join our Amsterdam HQ team. This role offers the perfect opportunity to make a real difference in our scale-up environment, revolutionizing the way people buy groceries with innovative and sustainable app-only services.

Main Responsibilities:

  • Increase Website Conversion: Improve website conversion rates by identifying key initiatives, running A/B tests, and making data-driven improvements to optimize conversion paths.
  • User Experience Optimization: Continuously analyze user behavior and feedback to identify opportunities for enhancing the user experience, implementing changes to make the website more user-friendly and effective in increasing conversions.
  • Collaboration with Stakeholders: Serve as the primary contact for all website-related issues, collaborating closely with various stakeholders, including the employer branding team, web team, and recruitment operations, to align website content and functionality with business goals and user needs.
  • Performance Monitoring and Reporting: Monitor website performance metrics and prepare regular reports, using data-driven insights to inform decision-making and highlight the impact of implemented changes.
  • Hands-on Implementation: Actively involved in executing changes directly on the website, including updating content, tweaking design elements, and making technical adjustments to enhance user experience and conversion rates.

About You:

  • Experience: 1-3 years in CRO or a related field.
  • Strong Communicator: Able to collaborate effectively with various stakeholders, including employer branding, web teams, and recruitment operations.
  • Structured and Analytical: Skilled in data analysis and translating insights into actionable strategies, proficient in running experiments, interpreting results, and managing projects efficiently.
  • Technical Skills: Proficient with CMS, web analytics tools (e.g., Google Analytics, Google Search Console), A/B testing tools (e.g., Optimizely, VWO), and basic HTML/CSS, capable of making direct website changes and troubleshooting issues.
  • User-Centric: Focused on understanding and meeting user needs to enhance website experience and conversions.
  • Proactive: Always seeking to improve the website, keep up with industry trends, and implement innovative, precise solutions for better engagement and conversions.

Picnic Perks:

  • Opportunities to challenge yourself and grow, including the Picnic Tech Academy, Lunch & Learn sessions, and tailored soft skills training, with free professional weekly language courses.

Work-Life Balance:

  • Our office first policy, with flexible working styles, including the option to work from home, to ensure a healthy work-life balance.

Picnic is an equal opportunity employer—this means that all decisions regarding applications will be based on qualifications and merit, independent of age, gender identity or expression, sexual orientation, ethnicity, skin color, civil status, religious beliefs, physical or mental disability, or any other factors protected by law.

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