Product Marketing Specialist
2 maanden geleden
MetrixLab is a pioneering market research and insights company that's revolutionizing the industry. By combining cutting-edge technology with passionate experts, we help global and local brands drive meaningful impact and forge sustainable growth. Our diverse range of solution suites caters to various budgets, timelines, and business needs, from creative testing to brand tracking and e-commerce optimization.
About the Role:We're seeking a talented Product Marketing Specialist to join our Global Marketing team. As a key member, you'll be responsible for developing compelling product positioning, messaging, and go-to-market strategies to enhance our offering portfolio and address client needs effectively. You'll collaborate with Platform experts, Solutions Consultants, and Marketing teams to create engaging product content and drive sales enablement.
Key Responsibilities:- Develop strategic product positioning for each launch, articulating how new offerings complement our existing portfolio and meet client needs.
- Create impactful messaging to communicate features and benefits across all marketing assets.
- Design and execute effective launch plans with stakeholders, developing measurable objectives and optimizing processes for each launch.
- Develop a content plan based on quarterly global marketing objectives, collaborating with Branding & Creative and Digital Marketing teams for content production and distribution.
- Manage project timelines, priorities, and stakeholder relationships across product marketing projects.
- 3+ years of experience in marketing and copywriting.
- Strong project management skills, with the ability to determine goals, priorities, and resources needed to achieve them.
- Understanding of technology, tools, and capabilities.
- Experience collaborating across international stakeholder matrices, specifically with product owners and sales teams.
- Bachelor's Degree or equivalent work experience in a relevant field.
- Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines effectively.
- Highly motivated, energetic, and self-starting, with excellent communication, presentation, and interpersonal skills.
- Proficiency in English.
- A challenging position in a dynamic, fast-paced, innovative, and quickly growing global company.
- A flexible work environment with a focus on ownership and pride in your work.
- An open-culture work environment with ambitious, top-notch colleagues.
- A competitive salary package, including a good pension plan, 25 paid days of leave, and full travel reimbursement.
- An amazing office space, delicious lunch, and perfect coffee.
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