Product Marketing Specialist

4 weken geleden


Rotterdam, Zuid-Holland, Nederland MetrixLab Voltijd
About Us:

MetrixLab is a pioneering market research and insights company that's revolutionizing the industry. By harnessing cutting-edge technology and collaborating with passionate experts, we empower global and local brands to drive meaningful impact and forge sustainable growth. Our diverse range of solution suites adapts to fit various budgets, timelines, and business needs, from creative testing to brand tracking and e-commerce optimization.

About the Role:

We're seeking a talented Product Marketing Specialist to join our Global Marketing team. As a key member, you'll be responsible for crafting compelling product positioning, messaging, and go-to-market strategies to enhance our offering portfolio and address client needs effectively. You'll collaborate with Platform experts, Solutions Consultants, and Marketing teams to develop innovative product positioning, messaging, and launch plans.

Key Responsibilities:
  1. Develop strategic product positioning for each product, solution, and feature for launch, articulating how new offerings complement our existing portfolio and meet client needs.
  2. Create messaging to communicate features and benefits across all marketing assets, ensuring consistency and clarity.
  3. Build effective launch plans with stakeholders and create various materials to support launches, developing measurable objectives and optimizing processes for each launch.
  4. Develop a content plan based on quarterly global marketing objectives, collaborating with Branding & Creative and Digital Marketing teams for content production and distribution.
  5. Manage project timelines and priorities across product marketing projects, ensuring seamless execution and stakeholder satisfaction.
  6. Build and maintain strong relationships across the marketing group, Platform team, Solutions team, Solutions Consultants, and Sales, fostering a collaborative environment.
What We Offer:

We provide a challenging position in a dynamic, fast-paced, innovative, and quickly growing global company. Our flexible work environment encourages ownership and pride in your work, with a focus on collaboration and mutual support. You'll enjoy a competitive salary package, including a good pension plan, 25 paid days of leave, and full travel reimbursement. Our stylish office space is located in a trendy area, close to Hotel New York, where we have weekly (and free) Friday afternoon drinks.



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