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Marketing Manager

2 maanden geleden

Amsterdam, Noord-Holland, Nederland Yacht Voltijd
Functiebeschrijving

We zijn op zoek naar een gedreven en creatieve CRM Marketeer die onze klantenbinding en -loyaliteit kan verhogen door middel van data-gedreven marketingcampagnes en klantinteracties.

Verantwoordelijkheden
  • Campagneontwikkeling: Creëer marketingcampagnes gericht op klantenbinding en -loyaliteit, voornamelijk via e-mail, maar mogelijk ook via andere kanalen zoals DM en social media.
  • Communicatie: Verstuur nieuwsbrieven met relevante content voor de verschillende klantsegmenten.
  • Samenwerking: Werk samen met andere afdelingen, zoals sales en klantenservice, om een consistente klantervaring te waarborgen.
  • Klantsegmentatie: Analyseer klantgegevens om verschillende segmenten te identificeren en gerichte campagnes op te zetten.
  • Data-analyse: Monitor de prestaties van campagnes en klantgedrag om inzichten te verkrijgen en strategieën aan te passen.
  • Customer Journey: Verbeter de klantreis door relevante communicatie en aanbiedingen te ontwikkelen die inspelen op de behoeften van de klant (gedrag, voorkeuren en trends).
  • Feedback verzamelen: Verzamel klantfeedback en -inzichten om producten en diensten te verbeteren.
  • Toolbeheer: Beheer CRM-software en -tools om klantinformatie en interacties effectief te volgen en te analyseren.
Functie-eisen
  • Afgeronde HBO+/WO denkniveau.
  • Enkele jaren ervaring als CRM database marketeer of een aanverwante rol.
  • Goed in het doorgronden en begrijpen van een relationele databasemodellen.
  • Inzichten en doelstellingen vertalen naar campagnes, systemen en structuren.
  • Ervaring met het opzetten van een nieuwe datakoppeling, begeleiden en advies.
  • Enthousiast bij het zien van een CRM-database om analyses te maken of nieuwe, relevante campagnes op te zetten.
  • Communicatief sterk in woord en geschrift (Nederlands - Engels).
  • Je bent praktisch en resultaatgericht.
Arbeidsvoorwaarden

We bieden een uitdagende en dynamische omgeving waarin je volop de kans krijgt om je vaardigheden te ontwikkelen en je carrière te beïnvloeden. Ons kantoor is gevestigd in een mooie locatie aan de rand van Amsterdam, ideaal te bereiken met de auto, het openbaar vervoer of natuurlijk met de fiets.

  • Een gevarieerde functie voor 32 uur per week.
  • Een jong en gedreven team met veel oog en aandacht voor data.
  • Veel ruimte om mee te denken over verbeteringen aan het platform en product.
  • Een zeer goed bereikbare kantoorlocatie met parkeergelegenheid.
  • Flexibele (vroeg/laat) policy.
  • Een passend en marktconform salaris.
  • 25 vakantiedagen.
  • Reiskostenvergoeding en mogelijkheid tot een OV-Unlimited.
  • Pensioen beschikbare premieregeling (de premie neemt Pricewise voor zijn rekening met nog extra ruimte om zelf fiscaal vriendelijk bij te sparen).
  • Gratis lunch (bijtelling van toepassing).
  • Gratis advies van de allerslimste bespaarders om je vaste lasten zo laag en passend mogelijk te houden om zoveel mogelijk salaris over te houden voor leuke dingen.