Digital Marketing Manager Lead

1 week geleden


Amsterdam, Noord-Holland, Nederland Blue Lynx Voltijd
Company Overview:

Blue Lynx is a leading provider of collaboration, development, and issue-tracking software for teams. Our company values innovation and teamwork, and we're looking for a Marketing Campaign Manager to join our team in Amsterdam. As a Marketing Campaign Manager, you will play a crucial role in executing marketing campaigns that drive top-of-the-funnel awareness and leads.

Key Responsibilities:
- Create omnichannel campaign plans and work x-functionally with Operations, Design, and Sales Teams, Product Marketing, and Account-based Marketing strategists for campaign execution
- Leverage digital channels including Demandbase, TechTarget, and LinkedIn to drive top-of-the-funnel awareness and leads, while implementing gifting, outbound campaigns, and virtual and live events to nurture customer relationships and drive pipeline acceleration
- Support the work of internal and external marketing agencies
- Measure, analyze, and report campaign performance, and deliver briefs to marketing and sales leaders

Candidate Requirements:
- Must be fluent in English, both written and spoken. Knowledge of French or German is a plus
- Bachelor's degree in marketing or other relevant field, or equivalent experience or training is required
- Previous experience with marketing tech stack, such as Marketo, Hubspot, Salesforce, Eloqua Huge
- Expert knowledge of marketing principles
- Strategic and organizational planning skills

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