Senior Quantitative User Researcher

4 weken geleden

Amsterdam, Noord-Holland, Nederland Adidas Voltijd

The Opportunity

We're seeking a Senior Quantitative User Researcher to join our Amsterdam-based Global Digital User Research team at adidas.

The Global Digital User Research team informs cross-functional stakeholders to develop high-quality product solutions and digital user experiences. Our focus is on exploring and identifying users' intents and related needs, expectations, and desires. This leads to valid, reliable, and objective insights for our teams. Our output is certainty – certainty in the decision to be made and certainty in the actions to be taken.

As a Senior Quantitative User Researcher, you'll work closely with Digital Product Directors, UX Design Directors, and fellow qualitative user researchers to guide every step of the product development process through consumer insights. Our scope includes generative and explorative research to evaluative research. We're looking for individuals who feel at home in a fast-paced product environment and are up for the challenge of becoming a subject matter expert in user research, including communicating research results and campaigning for user-centricity across the organization.

Key Responsibilities:

  • Manage end-to-end execution of primarily large-scale quantitative user research projects, including planning, research design, fieldwork, data analysis, reporting, and embedding into the organization.
  • Become a thought partner for senior stakeholders: UX Design managers, Product Owners, etc., to advise on research roadmaps, methodologies, and collaboration models, and identify and connect different stakeholders to approach a topic holistically.
  • Be a research partner for the qualitative research team members on quantitative research approaches, collaborating closely to integrate quantitative insights with qualitative findings. Guide and support qualitative researchers in understanding and applying quantitative methods, ensuring robust data triangulation and comprehensive analysis.
  • Proactively find opportunities to improve adidas' product solutions iteratively to make them more valuable to our users.
  • Extract design, digital, and ecommerce trends and apply the findings to experience design concepts to optimize value for consumers and the company.
  • Communicate research findings to audiences from various seniority levels through written reports, verbal presentations, and workshop facilitation.
  • Occasionally conduct qualitative research (as part of mixed-methods projects).
  • Develop, implement, and uphold rigorous standards for research set-ups to guarantee the integrity, reliability, and validity of the team's research activities.
  • Mentor junior (quantitative) researchers from the User Research team.

You're a good fit for the role if:

  • You have years of experience as a user researcher (or alike), with a broad research toolkit and a strong awareness of the merits and weaknesses of different approaches.
  • You have experience leading hands-on, primary quantitative research projects, including survey writing and scale development, and data analysis.
  • You have an in-depth understanding of statistics and knowledge of R or Python for data analysis.
  • You have an advanced degree (MA/MSc/PhD or equivalent) in social sciences or a related field.
  • You have worked in a multidisciplinary team environment before, where you made a demonstrable impact on the direction of the product or the experience.
  • You value collaboration and are proactive in engaging stakeholders to ensure an impactful execution and delivery of your research projects.
  • You are a strong communicator and facilitator, able to tell a story so your audience will want to listen and zoom into detail when needed to help solutions come to life.

Bonus points for:

  • Experience researching global products or services.
  • You are enthusiastic about optimizing research operations.
  • Experience with qualitative and mixed-methods research.

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