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Global Product Marketing Lead

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We are seeking a highly motivated Senior Product Marketing Manager to join our Global GTM team. As a well-rounded Solution Marketer, you will be responsible for creating differentiated positioning, messaging, and GTM strategies for the Backbase product portfolio for Retail Banking & Wealth.

Your key responsibilities will include building a deep understanding of our customers' pains and needs, the market, lines of business, and the competition across all regions in which Backbase does business. You will also create Go-To-Market strategies and plans for your area and work with stakeholders across the company to bring them to life (marketing, partners, sales, services, product).

  • Becoming the subject matter expert in Backbase products for the Retail Banking & Wealth space.
  • Defining segmentation, use cases/scenarios, buyer personas, and value propositions and using them to build repeatable sales plays aligned to specific lines of business.
  • Managing and creating content to support Retail Banking & Wealth motions including whitepapers, solution briefs, presentations, customer success stories, blog posts, ebooks, webinars, and more.

This role requires strong content creation skills, the ability to work independently, and experience working with complex technical concepts. If you have a passion for product marketing and enjoy working in a fast-paced environment, this could be the perfect opportunity for you.